Store locators help brands win big 

0 shares

It couldn’t be more simple—which is what makes it so brilliant. Adding a store lcoator to your mobile app can drive visits to your physical store.

Data from Mindshare reveals that RadioShack’s store locator drives 36 percent of its mobile clicks—and between 40 and 60 percent of those clicks resulted in a customer walking through its doors. Of those who made it into the store, a whopping 85 percent made a purchase. Adidas is also taking advantage of this phenomenon, as well, with one out of five mobile users visiting its stores after searching for a nearby location.

Read the full story at Popai.

Share this:
0 shares
March 7, 2013

Sign up for insights, trends & developments in ecommerce.

Related articles:

Brands using cameras, mobile phones to track in-store behavior Brands using cameras, mobile phones to track in-store behavior
Brands using cameras, mobile phones to track in-store behavior
2 minute read
3 ways e-commerce can learn from in-store retail 3 ways e-commerce can learn from in-store retail
3 ways e-commerce can learn from in-store retail
Less than a minute read
Mobile, shopper-owned POS coming to a store near you soon Mobile, shopper-owned POS coming to a store near you soon
Mobile, shopper-owned POS coming to a store near you soon
Less than a minute read