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THE FUTURE OF COMMERCE | October 24, 2014

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Store locators help brands win big 

It couldn’t be more simple—which is what makes it so brilliant. Adding a store lcoator to your mobile app can drive visits to your physical store.

Data from Mindshare reveals that RadioShack’s store locator drives 36 percent of its mobile clicks—and between 40 and 60 percent of those clicks resulted in a customer walking through its doors. Of those who made it into the store, a whopping 85 percent made a purchase. Adidas is also taking advantage of this phenomenon, as well, with one out of five mobile users visiting its stores after searching for a nearby location.

Read the full story at Popai.

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