The new Tokyo Kate Spade Saturday store is using iPad displays to keep customers engaged and browsing.
The brand originally intended to replace paper signs with the tablets, but when the design team placed the desired shopper—a young woman who lives online—at the center of its process, they asked themselves a crucial question: Why would this shopper even come into a physical store?
The team built a software experience that engages this shopper using images, GIFs, videos and social sharing capabilities to enhance the in-store experience.
“It’s about using technology to drive a certain behavior,” said the partner who owned the project for Control Group, Colin O’Donnel.
