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March 26, 2013

3 ways e-commerce can learn from in-store retail

The novelty of e-commerce is wearing off as the market continues to expand, and now consumers are demanding the same high-quality shopping experiences from online retailers that they are used to getting in a physical store.

POPAI suggests that eTailers can learn a thing or two from traditional brick-and-mortar outlets, including improved product presentation (think sophisticated online catalogs and video) and personalization.

Creating a personal connection between brand and consumer has always been the cornerstone of any shopping experience, and one in three shoppers say they are more likely to buy when a retailer offers a personalized shopping experience.

Read the full story at POPAI.

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