When it comes to mobile, there is no one-size-fits-all. Having a mobile site doesn’t mean you have a mobile strategy—instead, brands need to ask some key questions to overcome common misconceptions about what exactly it means to “go mobile.”
Don’t start down the wrong path—this infographic from ICF Interactive gives you five key points to consider when you’re contemplating your strategy. And remember, as 2013 came to a close, more than one out of every four visits to the Internet took place on a mobile device.