These days it seems like you can’t discuss digital content without bringing up Netflix, and for good reason. Netflix changed the digital content game. With its library of streaming movies and TV shows, it enabled viewers to take control of when, where, and how they tune in.
Consumers want control over their content, but that doesn’t mean give them everything and make them sort it out themselves. By utilizing personalized rankings, and by learning as much about their customers as they can, Netflix is able to package up tailored recommendations to each viewer. They want control, but they need you to provide them with ample, relevant, binge-worthy content that they can then consume on their own time, at their own pace.
The following infographic, by LookBookHQ, explores this and various other lessons B2B marketers can learn from the streaming behemoth.