Last updated: We were, we are, and we will be the only one

We were, we are, and we will be the only one

14 shares

Listen to article

Download audio as MP3

In our 20th year, SAP Customer Experience is at another critical juncture. We are embarking on the future of commerce and customer engagement and we’re bringing it to you on the show floor of SAP Hybris LIVE: Global Summit. Super mega, right?

In today’s keynote, I reinforced a few things that we’ve known all along, and I wanted to highlight a few key moments for those of you who couldn’t make it.

How it began

Twenty years ago, when we created the company, customers didn’t believe that the internet would be the main channel for commerce – but we did. Over the past 20 years, we have been setting the standard for digital commerce and because of that, we have, and continue to define new market categories. We have lead the transformation from web shopping to commerce to multi-channel to omni-channel and now channel-less.

We were the only one.

Leading the way

In my day owning a car was the ultimate sign of making it. Today, the number of people getting a driver’s license has declined dramatically. The new generation of consumers is less interested in owning a car because they are focused on the experience. They don’t care about the vehicle, they care about the mobility it brings. We call this the shift to the sharing economy.

The most disruptive trends, like this one, are the ones that we handle best. We own the largest set of data and we leverage machine learning to help turn products into services and create new experiences. Don’t forget, 76% of the world’s transaction revenue touches an SAP system. We are the only one that can connect the back office to the front office, and combined, this is the information that enables “magic moments.”

Today, we have more than 3,000 companies world-wide that are actively using SAP Customer Experience. We support B2B and B2C processes end-to-end. All industries today are innovating and adopting customer experience strategies, and we’re just getting started.

We are the only one.

Looking ahead

However, the most disruptive time is yet to come. Technology has allowed millennials to have access to items they want without owning them, just as it has allowed businesses to profit from assets (cars, homes) that they don’t own – think Uber, AirBnB – essentially creating maximum convenience at the lowest cost. These technological developments will redefine what it means to be an employer, an employee, and a customer.

Traditional product companies are transforming themselves into providers of services within the digital ecosystem. Service companies are integrating physical products into their customer experience. At SAP Customer Experience, we will be the only one to take businesses through this digital revolution. We are poised to control the entire digital ecosystem for our customers, enabling them to focus on innovation without the worry of the technological impact.

We will be the only one.

Better.
Faster.
Amazing every time.

A CX that drives loyalty + bottom lines starts HERE.

Share this article

14 shares

Search by Topic beginning with