Charles Nicholls is a leading industry expert on e-commerce, web analytics, social media marketing, and online buyer behavior. He specializes in optimizing conversion across the purchase path, and founded the Conversion Academy which he now serves as chairman.

Charles is a market analyst, blogger, commentator and contributor to ecommerce and analytics publications including Mashable, Forbes, ClickZ, Practical eCommerce, CustomerThink and BusinessWeek.

He founded website conversion company SeeWhy, which was acquired by SAP in June 2014.