John Burton

Director, CRM Product Management


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John Burton is a successful CRM product manager (inbound/outbound ) with 15 years experience creating innovative, customer-focused products in the enterprise software market.

He has supported over $100 Million in sales revenue, rescued escalated customers, assisted with customer go-live and support, trained internal and external consultants, moderated web forums, presented at industry conferences, and written for leading industry publications.

Burton also has experience managing distributed international teams and projects across North America, Europe, and Asia.

International Conferences and Public Speaking:

Burton as presented at dozens of conferences and events in the United States, Germany, France, India, and Singapore, consistently receiving exceptionally high speaker ratings and participant feedback:

• Silicon Valley Product Management Association (2008)

• ASUG (2005, 2006, 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014)

• SAP Insider (2006, 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014)

Industry Thought Leadership and Publications:

• Author, Book: “Maximizing Your SAP CRM Interaction Center”, ISBN 978-1-59229-197-7, Galileo Press Inc., December 2008, ~450 pages

• Technical Development Editor, Book: “Discover SAP CRM”, ISBN 978-1-59229-173-1, Galileo Press Inc., 2008, 320 pages

• Nineteen (19) articles published in CRM Expert Online from 2006 – 2012

• Featured Blogger on

Articles by John: