Michael is a global senior director and head of digital for SAP Customer Experience. He is a passionate marketer and copious digital consumer who is also building his own brand, The Tennis Brothers, a community of more than 40,000 . Michael has held a variety of digital responsibilities for SAP and SAP Hybris, and currently oversees the strategy for The Future of Customer Engagement & Commerce, which is one of SAP’s fastest-growing content hubs, as well as that of hybris.com.