Ratul Shah

Senior Product Marketing Manager

SAP Customer Experience

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Ratul is a Senior Product Marketing Manager with SAP Customer Experience, focused on the strategy, messaging, and positioning for SAP Customer Data Cloud. It excites him to help organizations understand how to build trusted personalized relationships as part of a great customer experience strategy. 

Prior to SAP, Ratul worked as a product leader at Aprimo, Passageways, ExactTarget (now Salesforce), and Interactive Intelligence. He is Pragmatic Certified in Product Management and Marketing, and holds a B.S. in Electrical Engineer from Purdue University, and an MBA from Indiana University.

Articles by Ratul: