Founder and CEO
Russell Rothstein is an entrepreneur and executive with 20+ years of experience in the enterprise technology market. He is passionate about the B2B technology space and believe it is about to undergo dramatic changes as a result of social, cloud and mobile.
He is also founder and CEO of IT Central Station, the leading product review site for enterprise tech. IT Central Station is disrupting the $3 trillion market for enterprise tech through the power of crowdsourcing, product reviews, and the social web.
What is your favorite book to recommend?
The best book I’ve read recently on the topic of market disruption is “Zero to One” by Peter Thiel, cofounder of PayPal and Palantir. I also highly recommend “The Innovators Dilemma” by Harvard Business School professor Clayton Christensen.
What topic do you love to write about?
I am passionate about the B2B technology space and believe it is about to undergo dramatic changes as a result of social, cloud and mobile. In particular, I am excited about how social and crowdsourcing are disrupting the enterprise tech buying process.
What is the future of customer engagement and commerce?
I believe that the future will be based on social buying. Peer opinion fills the need of buyers to understand how products and services work in similar situations and can cut through marketing hype.