Social Marketing Strategist, Keynote Speaker, Brand Evangelist
Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remains a shareholder.
In the words of Collective Bias Co-Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cbSocially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!”
Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers.
Return on Relationship, ROR, #RonR, is the basis of his philosophy… It’s All About Relationships! His book, Return on Relationship was released January 29, 2013. His new book, How To Look People in the Eye Digitally, was released January 2015. Connect with Ted at TedRubin.com or @TedRubin.
What is your favorite book to recommend?
The best social media book ever written, and it was first published in 1936... How to Win Friends & Influence People by Dale Carnegie
What topic do you love to write about?
Return on Relationship... simply put, the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple dollars and cents. ROR is the value (both perceived and real) that will accrue over time through connection, loyalty, recommendations and sharing, and is used to define and educate companies, brands, and people about the importance of creating authentic connection, interaction, and engagement.