Last updated: Smart data collection changing the customer-loyalty game

Smart data collection changing the customer-loyalty game


CrowdTwist, a three-year-old startup out of New York City, is using social-media data to shape customer loyalty programs and better understand how social interaction drives spending habits.

The company collected and analyzed data from 115 million social connections and $600 million in online and offline transitions in 2012, from brands like Live Nation, Sony and Fox, to name a few.

Among the valuable (and fascinating) insights: Foursquare users who check in at a client’s location spend an average of five times more than those who do not; users who comment on or rate products online are more likely to redeem loyalty points than those who do not; and the value of rewards have a significant impact on engagement.

The potential for marketing and loyalty program personalization is huge. In fact, the CEO of CrowdTwist suggests the brands aim for “comprehensive loyalty.”

Read the full story at PandoDaily.

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