[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2013\/03\/06\/new-app-lets-users-buy-direct-from-facebook\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2013\/03\/06\/new-app-lets-users-buy-direct-from-facebook\/","headline":"New app lets users buy direct from Facebook","name":"New app lets users buy direct from Facebook","description":"Adding the option to purchase on sites helps brands extend time on the site and increase the potential for deeper engagement. Another benefit of online purchasing options is that visitors are more likely to share content that has demonstrable value to users.","datePublished":"2013-03-06","dateModified":"2024-02-27","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/emily-kelly\/#Person","name":"Emily Morrow","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/emily-kelly\/","identifier":216,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/e1a6b9e9410da52a3baabbac612ba6017cee3e29053c47dc554eabe78303e0da?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e1a6b9e9410da52a3baabbac612ba6017cee3e29053c47dc554eabe78303e0da?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2017\/11\/thumbnail-624f9f24e2c4ef900d30f51b440b930d.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2017\/11\/thumbnail-624f9f24e2c4ef900d30f51b440b930d.jpeg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2013\/03\/06\/new-app-lets-users-buy-direct-from-facebook\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/","name":"Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Commerce","http:\/\/www.wikidata.org\/entity\/Q26643"]},"Direct to consumer: D2C",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/e-commerce-solution\/e-commerce-general\/","name":"E-Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/E-commerce","http:\/\/www.wikidata.org\/entity\/Q484847"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/e-commerce\/","name":"E-Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/E-commerce","http:\/\/www.wikidata.org\/entity\/Q484847"]},"Retail Trends, Data, News",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/social-media\/","name":"Social Media","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Social_media","http:\/\/www.wikidata.org\/entity\/Q202833"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/trends-commerce\/","name":"Trends","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Fad","http:\/\/www.wikidata.org\/entity\/Q787045"]}],"wordCount":253,"keywords":["Digital Marketing","E-commerce","Ecommerce","Facebook","Mobile Apps","Omnichannel","Online Shopping","Retail","Social Commerce","Social Media","Technology"],"articleBody":"Soldsie is a new app that lets Facebook users purchase goods from brands using that social platform simply by writing the word “sold” in a comment on status updates.The San Francisco-based startup just got $1 million in seed funding, and it could be the answer for companies that have searched high and low for a quantifiable way to benefit from social media.Soldsie completes the transaction and gives businesses an interface for tracking and processing sales.      Mobile shopping apps: 3 examples of retailers leading the way                App-based commerce has become a key driver of success for many brands around the world. Here are three examples.      Benefits of making it easier for consumers to buyTaking an online experience from content consumption to engagement, and onto purchasing is an incredibly powerful tool to build loyalty and brand awareness.\u201cFor brands, selling on Facebook can be easy and engaging and still bring in more sales,\u201d said Chris Bennett, CEO of Soldsie, in a press release. \u201cFacebook is about interacting, commenting on posts, and having conversations, and that\u2019s exactly how our app works.”When content goes from one-sided to interactive it:Allows consumers to enjoy literal and figurative ownershipConsumer actions offer insightExtends time on the site and increases the potential for increased impressionsContent with rewards is more likely to be shared  Relationship status: Complicated.AI in e-commerce is critical, but obstacles around data privacy, talent, and integration are slowing adoption. Our powerhouse panel has the stats + strategies you’re looking for. 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