[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2013\/03\/08\/grainger-embraces-mobile-to-help-workers-in-field-back-office\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2013\/03\/08\/grainger-embraces-mobile-to-help-workers-in-field-back-office\/","headline":"Grainger embraces mobile to help workers in field, back office","name":"Grainger embraces mobile to help workers in field, back office","description":"W.W. Grainger Inc. reports that mobile traffic to its website in February 2013 equaled 10 percent of its total web traffic.","datePublished":"2013-03-08","dateModified":"2024-02-27","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/jack-dyson\/#Person","name":"Jack Dyson","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/jack-dyson\/","identifier":152,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/0d3b4b398e8aea3b7b406b7f646a735eb4ec2827c327fa6570e9ce500329a73a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0d3b4b398e8aea3b7b406b7f646a735eb4ec2827c327fa6570e9ce500329a73a?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/12\/Mobile-masterpiece_1200x375.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/12\/Mobile-masterpiece_1200x375.jpg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2013\/03\/08\/grainger-embraces-mobile-to-help-workers-in-field-back-office\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/b2b\/","name":"B2B Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/B2B_e-commerce"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/","name":"Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Commerce","http:\/\/www.wikidata.org\/entity\/Q26643"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/mobile\/","name":"Mobile Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Mobile_commerce","http:\/\/www.wikidata.org\/entity\/Q1154408"]}],"wordCount":308,"keywords":["E-commerce","Ecommerce","M-commerce","Manufacturing and Distribution","Mobile Commerce","Mobile Shopping","Omnichannel"],"articleBody":"W.W. Grainger Inc. reports that mobile traffic to its website in February 2013 equaled 10 percent of its total web traffic.In fact, the retailer of hardware, building maintenance and office supplies found that half of its customers spend most of their time at a job site or on the shop floor\u2014in other words, away from the office and their laptops.Grainger launched its mobile commerce website in 2011 and iPhone and Android apps in 2012.      Mobile commerce trends: Mobile sales will dominate B2B, B2C, DTC                Mobile commerce trends in 2021 will drive a lion's share of all commerce revenue, including in B2B, B2C, DTC, and industries.      Data meets search to fuel the future of commerce\u201cCustomers in the field, the guys on the roof, the guy fixing HVAC units, they frequently have need to order products,\u201d Geoff Robertson, vice president of e-commerce strategy and planning, tells Internet Retailer.\u201cThey would pick up the phone and call back to the office and say, \u2018I need this hammer or light bulb\u2019 and spend a lot of time describing the exact product they are looking for, and the person on the other end is looking through the catalog. So the field technician is now e-mailing a product from the mobile store to the back office or placing an order and putting it into workflow.\u201dGrainger is making smart, strategic decisions based on their customer data, and using that information to bring their services directly to that consumer in the way they need it to be delivered\u2014be it in the office, in the field or up on a rooftop\u2014and their boosting their bottom line at the same time. That’s what we call a win-win.  Tariffs. Supply chains.Customer expectations. C-suite expectations. Everything you need for retail success, none of the fluff.Download the market analysis\u00a0HERE."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2013","item":"https:\/\/www.the-future-of-commerce.com\/2013\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"03","item":"https:\/\/www.the-future-of-commerce.com\/2013\/\/03\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"08","item":"https:\/\/www.the-future-of-commerce.com\/2013\/\/03\/\/08\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Grainger embraces mobile to help workers in field, back office","item":"https:\/\/www.the-future-of-commerce.com\/2013\/03\/08\/grainger-embraces-mobile-to-help-workers-in-field-back-office\/#breadcrumbitem"}]}]