According to its 2012 fiscal year report, Nordstrom brought in more than $1 billion in direct sales.
How did they achieve such huge success? By investing $150 million on infrastructure improvements to meet the needs and desires (dare we say, demands) of their online consumers.What did they improve?
- UI features, including search and checkout
- Mobile app and site upgrades
- 360-degree video on some product pages
“(E-commerce) is our fastest-growing channel and it is expanding our reach to existing and new customers. We see substantial opportunities for outsized growth to continue as we further improve the online customer experience,” said company president Blake Nordstrom.