[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2013\/03\/14\/target-buys-cooking-related-e-commerce-sites\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2013\/03\/14\/target-buys-cooking-related-e-commerce-sites\/","headline":"Target buys cooking-related e-commerce sites","name":"Target buys cooking-related e-commerce sites","description":"Target bought cooking.com and chefs catalog, giving them access to upwards of 30,000 kitchen items, and robust content.","datePublished":"2013-03-14","dateModified":"2024-02-27","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/jack-dyson\/#Person","name":"Jack Dyson","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/jack-dyson\/","identifier":152,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/0d3b4b398e8aea3b7b406b7f646a735eb4ec2827c327fa6570e9ce500329a73a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0d3b4b398e8aea3b7b406b7f646a735eb4ec2827c327fa6570e9ce500329a73a?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/10\/social-commerce-examples-ftr.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/10\/social-commerce-examples-ftr.png","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2013\/03\/14\/target-buys-cooking-related-e-commerce-sites\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/","name":"Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Commerce","http:\/\/www.wikidata.org\/entity\/Q26643"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/retail\/","name":"Retail","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Retail","http:\/\/www.wikidata.org\/entity\/Q126793"]},"Retail Trends, Data, News"],"wordCount":180,"keywords":["E-commerce","Social Commerce"],"articleBody":"In a bid to expand their e-commerce reach, Target has agreed to buy Cooking.com and Chefs Catalog.The purchases were made in an effort to sell more cooking products and kitchenware online \u2013 and to have the right pricing options available.Chefs Catalog is a straightforward e-commerce site that sells cooks tools and kitchen items directly to consumers, but the acquisition of Cooking.com is extremely strategic.      What is social commerce? Definition, examples, stats                Social commerce is the use of a social platform for e-commerce sales, and it's huge: By 2027, it's projected to drive $604 billion in sales.      Cooking.com is more than a retailer. While it does sell upwards of 30,000 kitchen items, it is also known for its robust content. The site offers users recipes, cookbooks, and member-created content.It’s noteworthy that Target is looking toward a content-rich website to drive online sales in a market that is also extremely popular in terms of social sharing, thanks to networks like Pinterest, which are giving rise to social commerce.  Ready to innovate e-commerce at lightning speed?Start\u00a0HERE.\u00a0"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2013","item":"https:\/\/www.the-future-of-commerce.com\/2013\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"03","item":"https:\/\/www.the-future-of-commerce.com\/2013\/\/03\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"14","item":"https:\/\/www.the-future-of-commerce.com\/2013\/\/03\/\/14\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Target buys cooking-related e-commerce sites","item":"https:\/\/www.the-future-of-commerce.com\/2013\/03\/14\/target-buys-cooking-related-e-commerce-sites\/#breadcrumbitem"}]}]