[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2013\/03\/20\/ipad-kate-spade-tokyo\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2013\/03\/20\/ipad-kate-spade-tokyo\/","headline":"Kate Spade Saturday launches iPad displays to drive more browsing time in store","name":"Kate Spade Saturday launches iPad displays to drive more browsing time in store","description":"The new Tokyo Kate Spade Saturday store is using iPad displays to keep customers engaged and browsing.","datePublished":"2013-03-20","dateModified":"2024-02-27","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/jenn-vande-zande\/#Person","name":"Jenn Vande Zande","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/jenn-vande-zande\/","identifier":229,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ef76ed873963201b65acc65a3cb353caa294225a4e9a8427f011077842dd955c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ef76ed873963201b65acc65a3cb353caa294225a4e9a8427f011077842dd955c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-social.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-social.png","width":1200,"height":630},"url":"https:\/\/www.the-future-of-commerce.com\/2013\/03\/20\/ipad-kate-spade-tokyo\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/","name":"Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Commerce","http:\/\/www.wikidata.org\/entity\/Q26643"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/customer-engagement-marketing\/","name":"Customer Engagement","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_engagement","http:\/\/www.wikidata.org\/entity\/Q5196451"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/mobile\/","name":"Mobile Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Mobile_commerce","http:\/\/www.wikidata.org\/entity\/Q1154408"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/omnichannel-commerce\/","name":"Omnichannel Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Omnichannel"]},"Retail Trends, Data, News"],"wordCount":134,"keywords":["Apple","E-commerce","Mobile Shopping","Omnichannel","Retail","Shopping","Social Commerce","Social Media","Tablets"],"articleBody":"The new Tokyo Kate Spade Saturday store is using iPad displays to keep customers engaged and browsing.The brand originally intended to replace paper signs with the tablets, but when the design team placed the desired shopper\u2014a young woman who lives online\u2014at the center of its process, they asked themselves a crucial question: Why would this shopper even come into a physical store?The team built a software experience that engages this shopper using images, GIFs, videos and social sharing capabilities to enhance the in-store experience.\u201cIt\u2019s about using technology to drive a certain behavior,\u201d said the partner who owned the project for Control Group, Colin O\u2019Donnel.  The friction is REAL when it comes to the modern buyer’s journey.\u00a0Fortunately, there’s an omnichannel solution. Download the report NOW."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2013","item":"https:\/\/www.the-future-of-commerce.com\/2013\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"03","item":"https:\/\/www.the-future-of-commerce.com\/2013\/\/03\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"20","item":"https:\/\/www.the-future-of-commerce.com\/2013\/\/03\/\/20\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Kate Spade Saturday launches iPad displays to drive more browsing time in store","item":"https:\/\/www.the-future-of-commerce.com\/2013\/03\/20\/ipad-kate-spade-tokyo\/#breadcrumbitem"}]}]