[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2013\/05\/09\/survive-or-thrive-an-e-commerce-checklist-for-electrical-wholesalers\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2013\/05\/09\/survive-or-thrive-an-e-commerce-checklist-for-electrical-wholesalers\/","headline":"Survive or thrive: An e-commerce checklist for electrical wholesalers","name":"Survive or thrive: An e-commerce checklist for electrical wholesalers","description":"Electrical wholesalers fall short in offering the kind of e-commerce procurement experience B2B buyers have come to expect.","datePublished":"2013-05-09","dateModified":"2024-02-27","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/jenn-vande-zande\/#Person","name":"Jenn Vande Zande","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/jenn-vande-zande\/","identifier":229,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ef76ed873963201b65acc65a3cb353caa294225a4e9a8427f011077842dd955c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ef76ed873963201b65acc65a3cb353caa294225a4e9a8427f011077842dd955c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/01\/thumbnail-596aa92ae43a6cf1d30eabf3c34bbb74.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2019\/01\/thumbnail-596aa92ae43a6cf1d30eabf3c34bbb74.jpeg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2013\/05\/09\/survive-or-thrive-an-e-commerce-checklist-for-electrical-wholesalers\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/b2b\/","name":"B2B Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/B2B_e-commerce"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/","name":"Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Commerce","http:\/\/www.wikidata.org\/entity\/Q26643"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/e-commerce\/","name":"E-Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/E-commerce","http:\/\/www.wikidata.org\/entity\/Q484847"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/e-commerce-solution\/e-commerce-general\/","name":"E-Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/E-commerce","http:\/\/www.wikidata.org\/entity\/Q484847"]},"Energy and Utilities",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/industries\/","name":"Industries","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Industry","http:\/\/www.wikidata.org\/entity\/Q2976602"]},"Wholesale"],"wordCount":183,"keywords":["B2B","Customer Service","E-commerce","Manufacturing and Distribution","Omnichannel","Online Shopping","SAP Hybris","Social Commerce","Wholesale Distribution"],"articleBody":"A recent electrical wholesaling e-commerce audit of 200 electrical wholesale companies located throughout the U.S. found that when it comes to procurement experiences for their buyers, electrical wholesalers fall short in offering the kind of e-commerce procurement experience B2B buyers have come to expect.Today\u2019s buyers want to be able \u201cto go online and check their distributors\u2019 product availability, check the status of existing orders and place new orders for will-call\u201d, according to Doug Chandler of Electrical Wholesaling Magazine.Even though, 94% of the audited companies had websites, only a small few offered a fully functional e-commerce experience. The audit evaluated the following e-commerce factors:E-commerce functionalitySearch and navigationProduct informationCheckoutShipping optionsAccount managementCustomer serviceFrom the audit we learned that many electric wholesalers are at the most basic stages of servicing customers through e-commerce and will need to make improving their e-commerce strategy a priority to keep up with their customers\u2019 needs and wants.  Wholesale distribution, leveled-up.Complexity untangled.Processes simplified.Revenue + new growth unlocked.Tech that works. It’s that simple. Discover the use cases\u00a0HERE."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2013","item":"https:\/\/www.the-future-of-commerce.com\/2013\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"05","item":"https:\/\/www.the-future-of-commerce.com\/2013\/\/05\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"09","item":"https:\/\/www.the-future-of-commerce.com\/2013\/\/05\/\/09\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Survive or thrive: An e-commerce checklist for electrical wholesalers","item":"https:\/\/www.the-future-of-commerce.com\/2013\/05\/09\/survive-or-thrive-an-e-commerce-checklist-for-electrical-wholesalers\/#breadcrumbitem"}]}]