[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2013\/05\/29\/b2b-buyer-marketing\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2013\/05\/29\/b2b-buyer-marketing\/","headline":"5 buyer behaviors changing the B2B marketplace","name":"5 buyer behaviors changing the B2B marketplace","description":"Keeping track of the whims of the B2B consumer are especially crucial for manufacturers, industries, and distributors.","datePublished":"2013-05-29","dateModified":"2024-02-27","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/marcia-yusavage\/#Person","name":"Marcia Yusavage","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/marcia-yusavage\/","identifier":298,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f9929f6ff16e34cd6d43daf18411658f8565960b4c0fd78662963005f1aa9afb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f9929f6ff16e34cd6d43daf18411658f8565960b4c0fd78662963005f1aa9afb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2017\/10\/B2C-and-B2B-e-commerce.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2017\/10\/B2C-and-B2B-e-commerce.jpg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2013\/05\/29\/b2b-buyer-marketing\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/b2b\/","name":"B2B Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/B2B_e-commerce"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/","name":"Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Commerce","http:\/\/www.wikidata.org\/entity\/Q26643"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/intelligent-enterprise\/","name":"Intelligent Enterprise","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Intelligent_enterprise","http:\/\/www.wikidata.org\/entity\/Q6044119"]},"Wholesale Distribution"],"wordCount":302,"keywords":["B2B","E-commerce","Ecommerce","Marketing"],"articleBody":"Today’s customer behaviors are like the weather\u2014wait five minutes and they’ll change.That’s what Tony Zambito writes about in an op-ed on iMedia Connection this week, and keeping track of the whims of the consumer are especially crucial for manufacturers and distributors.      Lessons learned: How B2B industries tackled COVID challenges and won                Find out how B2B industries like manufacturing and high tech transformed amid the pandemic. Manufacturers had an important realization: Your buying experience should be simple, even if your products aren\u2019t. This is a valuable takeaway for every industry.      Five things B2B customers want: From their B2B marketplaceZambito says there are 5 things B2B buyers want:Collaboration: The era of collaborative buyer networks has arrived.Co-creation: Collaborative networks mean buyers want to play an active role in co-creation. B2B organizations need flexible products and services to help make that happen.Less content:\u00a0Content is a magic word\u00a0in marketing, but customers are overwhelmed with the volume. In this case, less is more\u2014create less content and make it smarter.A one-to-one relationship: Evolving marketing tools can mean the loss of customization. Make sure your messages have meaning for the individual you target.Real insight: Not every message is insightful. If it isn’t insightful, don’t tell the customer it is. They can see through it.\u00a0Meeting these demands requires an agile marketing department that looks forward, using not only Big Data, but also the ability to anticipate what customers want before they want it.Manufacturers and distributors need to stay one step ahead in order to meet the next wave of consumer behaviors influenced by\u00a0the B2C e-commerce experience.  Regain control of your business.From manufacturers to high tech,innovation drives B2B success.And it starts HERE."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2013","item":"https:\/\/www.the-future-of-commerce.com\/2013\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"05","item":"https:\/\/www.the-future-of-commerce.com\/2013\/\/05\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"29","item":"https:\/\/www.the-future-of-commerce.com\/2013\/\/05\/\/29\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"5 buyer behaviors changing the B2B marketplace","item":"https:\/\/www.the-future-of-commerce.com\/2013\/05\/29\/b2b-buyer-marketing\/#breadcrumbitem"}]}]