[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2013\/06\/05\/sap-hybris\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2013\/06\/05\/sap-hybris\/","headline":"SAP to acquire hybris software to deliver next-generation customer experience","name":"SAP to acquire hybris software to deliver next-generation customer experience","description":"[Ed. Note: The following is the full text of a press release from SAP] WALLDORF and ZUG, Switzerland \u2014\u00a0SAP AG\u00a0and\u00a0hybris\u00a0today announced that SAP plans to acquire hybris, a rapidly growing and widely recognized leader in e-commerce technology.\u00a0The acquisition positions SAP to deliver the next-generation e-commerce platform, with the choice of on-premise or cloud deployment, as […]","datePublished":"2013-06-05","dateModified":"2021-12-02","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/admin\/#Person","name":"From The Editor","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/admin\/","identifier":2,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f6b4d01c0a2a6beaf559e7b1674e57e2132bcc97fb9c5917786acc398639d6a6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f6b4d01c0a2a6beaf559e7b1674e57e2132bcc97fb9c5917786acc398639d6a6?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2013\/06\/image002.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2013\/06\/image002.png","height":600,"width":600},"url":"https:\/\/www.the-future-of-commerce.com\/2013\/06\/05\/sap-hybris\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/","name":"Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Commerce","http:\/\/www.wikidata.org\/entity\/Q26643"]}],"wordCount":619,"keywords":["E-commerce","Ecommerce","SAP","SAP Hybris"],"articleBody":"[Ed. Note: The following is the full text of a press release from SAP]WALLDORF and ZUG, Switzerland \u2014\u00a0SAP AG\u00a0and\u00a0hybris\u00a0today announced that SAP plans to acquire hybris, a rapidly growing and widely recognized leader in e-commerce technology.\u00a0The acquisition positions SAP to deliver the next-generation e-commerce platform, with the choice of on-premise or cloud deployment, as enterprises around the world seek to optimize the customer experience for businesses and consumers across an ever-growing number of delivery channels, devices and touch points. The combination of industry-leading enterprise solutions from SAP with the agile omni-channel commerce solutions of hybris will provide enterprises with the enhanced data and tools necessary to optimize margins and customer loyalty. With a holistic view of the customer relationship,\u00a0SAP solutions\u00a0help enterprises manage the full spectrum of customer engagement \u2014 across sales, service, marketing and commerce \u2014 while maintaining understanding and intimacy through social channels.Today\u2019s consumers and businesses demand a seamless brand and shopping experience across all channels. Estimated at a total value of US$37 billion by industry analysts, the e-commerce technology market is experiencing rapid growth as businesses adapt to changing customer behaviors that seamlessly cross Web, mobile, store, contact center and other points of engagement. Big data, cloud and social technologies only heighten demand for innovative commerce solutions needed for managing consistent customer engagement. Growing at more than twice the rate of the retail industry, e-commerce is increasingly recognized as a critical capability in identifying, winning and growing profitable customer relationships.\u201chybris puts SAP on the leading edge of the consumer economy,\u201d said\u00a0Bill McDermott\u00a0and\u00a0Jim Hagemann Snabe, co-CEOs, SAP AG. \u201cWith hybris, SAP has made a decisive move to raise the stakes in customer relationship management and define the next generation customer experience.\u201dFounded in 1997 with headquarters in Zug, Switzerland, hybris is the world\u2019s fastest growing e-commerce software company. Offering a complete omni-channel commerce platform that incorporates Web, mobile, call center and store solutions, hybris helps businesses of all sizes on every continent sell more goods, services and digital content through every touch point, channel and device. hybris\u2019 solutions provide a single view of customers, products and orders across multiple demand and delivery channels, made possible by state-of-the-art master data management and unified commerce processes for all channels. The company\u2019s majority investor is HGGC, a private investment firm based in Palo Alto, California.The combination of hybris\u2019 commerce platform with the flagship in-memory platform\u00a0SAP HANA, analytical and cloud applications, and the\u00a0SAP Jam\u00a0social software platform will give SAP a significant edge in delivering new levels of customer insight and engagement across all channels. Following the launch of theSAP 360 Customer\u00a0solution, which introduced the\u00a0SAP CRM\u00a0application powered by SAP HANA, the acquisition will further SAP\u2019s ability to help companies fully engage customers to improve loyalty and create stronger, more valuable relationships.\u201chybris is a recognized leader in commerce platform technology, and the combination with SAP will enable us to deliver complete omni-channel business solutions and continue our strong growth trajectory,\u201d\u00a0said Ariel L\u00fcdi, CEO, hybris and Carsten Thoma, president and co-founder, hybris. \u201cJoining with SAP will significantly expand the scope, scale and power of hybris\u2019 commerce platform, and allow us to deliver the next generation of customer engagement innovation across all channels.\u201dUpon completion of the transaction, expected in the third quarter of 2013 and subject to regulatory approval and other closing conditions, hybris will operate as an independent business unit and will retain its existing management team led by L\u00fcdi and Thoma.  Every digital moment matters.Are you making the most of them?1,000 business leaders dish on how to stand out from the crowd with a great CX. Get the details\u00a0HERE.\u00a0"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2013","item":"https:\/\/www.the-future-of-commerce.com\/2013\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"06","item":"https:\/\/www.the-future-of-commerce.com\/2013\/\/06\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"05","item":"https:\/\/www.the-future-of-commerce.com\/2013\/\/06\/\/05\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"SAP to acquire hybris software to deliver next-generation customer experience","item":"https:\/\/www.the-future-of-commerce.com\/2013\/06\/05\/sap-hybris\/#breadcrumbitem"}]}]