[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2013\/07\/01\/emerging-mobile-trends\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2013\/07\/01\/emerging-mobile-trends\/","headline":"Top 5 emerging trends in mobile commerce","name":"Top 5 emerging trends in mobile commerce","description":"Mobile wallets, personalization, and loyalty card resurgence are on the horizon. Learn five emerging trends in mobile and why they're shaping the future of commerce.","datePublished":"2013-07-01","dateModified":"2024-02-28","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/jenn-vande-zande\/#Person","name":"Jenn Vande Zande","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/jenn-vande-zande\/","identifier":229,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ef76ed873963201b65acc65a3cb353caa294225a4e9a8427f011077842dd955c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ef76ed873963201b65acc65a3cb353caa294225a4e9a8427f011077842dd955c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2013\/07\/trends-mobile-.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2013\/07\/trends-mobile-.jpg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2013\/07\/01\/emerging-mobile-trends\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/","name":"Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Commerce","http:\/\/www.wikidata.org\/entity\/Q26643"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/mobile\/","name":"Mobile Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Mobile_commerce","http:\/\/www.wikidata.org\/entity\/Q1154408"]},"Retail Trends, Data, News"],"wordCount":564,"keywords":["2013 Trends","Mobile Commerce"],"articleBody":"For many consumers, their mobile phones are their primary source for information. According to Mary Meeker\u2019s latest Internet Trends report, they reach for their phones on average 150 times per day.This statistic presents enormous opportunities for retailers to harness the unique power (and influence) of mobile commerce.As retailers continue incorporating mobile as an effective channel to connect with their loyal customers, marketers must understand these five emerging mobile-commerce trends:NFC won\u2019t live up to the hype \u2014 Near Field Communication (NFC) will finally prove to be overhyped, even among the holdouts. It\u2019s taking too long to get NFC integrated into handsets and too long to get retailers to accept the technology. NFC will be overtaken by payment systems that use location-based technology such as Square and possibly Apple\u2019s Passbook. These secure-payment methods use proximity to know when a consumer is in the store and allow for almost-frictionless check out. This provides a better customer experience at checkout and is the future of mobile payments.Mobile wallet evolution \u2014 The focus will be on the mobile wallet objects \u2014 mobile coupons, loyalty cards, boarding passes, event tickets, etc. \u2014 and user experience. Passbook has proven to be an effective channel for marketers to connect with their consumers. Google\u2019s announcement of Google Wallet Objects shows a focus on the user experience rather than the backend technology. Passbook will continue to evolve by adding new features that allow users to share offers more easily with friends.Loyalty card resurgence \u2014 Marketers can now deliver mobile loyalty cards, related rewards\/points statuses and rewards certificates directly to customers\u2019 phones. This drives average visits per customer and extends the overall life span of the customer relationship. Customers expect loyalty programs to be mobile friendly, allowing them to earn and save points to their smartphone in real time. To date, most mobile wallet usage has been focused on offers and boarding passes. Marketers will realize how effective the mobile wallet can be when it comes to loyalty.In-store personalization \u2014 Apps will become personalized and more helpful in-store and will adapt based on a customer\u2019s location. For example, if a consumer has a retailer\u2019s app, the app experience will change once he or she enters a store. The app transforms into an in-store locator with a map of the store, alerting customers where items are located. The app can also suggest products based on customer preferences, provide mobile coupons, and information about location-specific sales and events.Retailers will embrace the connected shopper \u2014 Retailers that have feared showrooming and a loss of control with connected shoppers will reverse course and start engaging them directly through their mobile phones. Mobile customers are recognized as one of the most loyal consumer groups, and therefore, need to be treated differently. Instead of sending connected shoppers the same incentive through multiple channels \u2014 email, Web, SMS, etc. \u2014 mobile customers will receive specialized offers based not only on their preferences, but on factors such as time of day or specific locations. Because mobile is such an effective channel, expect to see more time- and location-based offers sent via mobile alerts.Mobile commerce will continue to advance throughout 2013. To be effective, marketers must guide customers through the purchasing process with seamless cross-channel and mobile-optimized experiences that are personal, engaging and effective.  Consumers buy from sellers that make buying simple.Is your brand ready?Get started HERE."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2013","item":"https:\/\/www.the-future-of-commerce.com\/2013\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"07","item":"https:\/\/www.the-future-of-commerce.com\/2013\/\/07\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"01","item":"https:\/\/www.the-future-of-commerce.com\/2013\/\/07\/\/01\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Top 5 emerging trends in mobile commerce","item":"https:\/\/www.the-future-of-commerce.com\/2013\/07\/01\/emerging-mobile-trends\/#breadcrumbitem"}]}]