[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2013\/07\/03\/ecommerce-future-trends\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2013\/07\/03\/ecommerce-future-trends\/","headline":"The e-commerce future trends you need to know, now","name":"The e-commerce future trends you need to know, now","description":"Personalization, omnichannel, multichannel, and wearable technology are among the top e-commerce future trends shaking up digital commerce.","datePublished":"2013-07-03","dateModified":"2024-06-04","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/randy-kohl\/#Person","name":"Randy Kohl","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/randy-kohl\/","identifier":86,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d3a4c6692ddf358527e04791bc8e3b31c0545461cd20d914f7c137663dc8f83b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d3a4c6692ddf358527e04791bc8e3b31c0545461cd20d914f7c137663dc8f83b?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2013\/07\/e-commerce-future-trends.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2013\/07\/e-commerce-future-trends.jpg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2013\/07\/03\/ecommerce-future-trends\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/","name":"Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Commerce","http:\/\/www.wikidata.org\/entity\/Q26643"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/e-commerce\/","name":"E-Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/E-commerce","http:\/\/www.wikidata.org\/entity\/Q484847"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/omnichannel-commerce\/","name":"Omnichannel Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Omnichannel"]},"Retail Trends, Data, News"],"wordCount":618,"keywords":["2013 Trends","E-commerce","Ecommerce","Omnichannel","SAP Partners","Smith Commerce","Trends"],"articleBody":"We get asked a lot about what the shopping experience of the (near) future will look like, so we’ve compiled a list of the e-commerce future trends that you need to know.While we\u2019re not fortune tellers, it doesn\u2019t take a futurist to see that traditional retail and e-commerce touchpoints are fragmenting and converging at the same time. This has led to what is being called omnichannel commerce.These changes, along with the inherent freedom of the digital space, has presented us with an opportunity to apply a human-centered approach to interactive design\u2014implementing e-commerce solutions that have the potential to benefit consumers and merchants on each side of the digital experience.The e-commerce future trends that are reshaping digitalIn the course of our research and evolving efforts to apply human-centered design to interactive, we see a number of areas that will be impacted sooner rather than later:Direct, direct marketing \u2013 We still haven\u2019t seen real, targeted, personal email marketing\u2026yet. With your actual or implied permission retailers will soon analyze your recent purchases, web history, app interactions and social media posts, among other data points, and present you with offers you didn\u2019t even know you needed, until you see them.Predictive search \u2013 You\u2019re on a conference call with a client\/prospect and the need to make a trip to Baltimore comes up. By the time you end the call, your calendar will be blocked off, hotel and flight options will be presented and the search app will display dinner suggestions near the client\u2019s office that can accommodate your group. A click or two and you\u2019re done.Wearable tech \u2013 Google Glass may flop. Apple\u2019s iWatch may or may not be the next big thing. But in some form wearable (and then implantable) tech is coming. Imagine a trip to the store where your augmented reality app provides product information, reviews, and pricing just by scanning the shelves. This will either be a golden opportunity for multichannel retailers or the next frontier of showrooming. Participatory personalization \u2013 Personalization without consumer participation can be a bit creepy. Instead, allow people to create a \u201cdossier,\u201d an encrypted file containing photos, physical characteristics, personal tastes, and buying history from across retailers and channels. By voluntary sharing this dossier with a retailer, consumers will receive pinpoint recommendations that are guaranteed to fit their body and budget, while taking things like hair color, eye color, and complexion into consideration. Dressing rooms and returns may become extinct.In-Store e-commerce \u2013 The promise of true \u201cchannel-neutral\u201d shopping will be realized. E-commerce sites will detect and adapt whether you\u2019re in-store or not, providing store maps leading directly to product, alternate suggestions based on in-stock inventory, or allowing you to scan items and have them shipped directly to you, if you prefer. And don\u2019t be surprised when an associate approaches and follows up on that email promotion you received earlier. They\u2019ll know you\u2019re there, after all.3D Printing \u2013 Additive manufacturing, or 3D printing as it\u2019s more commonly called, is still a ways away from direct-to-consumer applications. But one day you\u2019ll likely own a device about the size of a microwave oven, and this technology will forever change manufacturing, retailing, logistics, warehousing, sales, marketing, ecommerce, and consumer behavior as we know them. Disruptive? Yes.How these and dozens of other forthcoming changes will play-out in the real-world is anyone\u2019s guess, but brand-consumer interaction is moving beyond the traditional paradigm sooner than many might think. The time to begin considering these changes is now.  B2B, B2C, B2B2C.Unlock growth. Drive revenue. Scale effortlessly.\u00a0Take a tour of commerce that clicks\u00a0HERE."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2013","item":"https:\/\/www.the-future-of-commerce.com\/2013\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"07","item":"https:\/\/www.the-future-of-commerce.com\/2013\/\/07\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"03","item":"https:\/\/www.the-future-of-commerce.com\/2013\/\/07\/\/03\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"The e-commerce future trends you need to know, now","item":"https:\/\/www.the-future-of-commerce.com\/2013\/07\/03\/ecommerce-future-trends\/#breadcrumbitem"}]}]