[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2013\/07\/09\/in-store-mobility-technology\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2013\/07\/09\/in-store-mobility-technology\/","headline":"Improving customer experience with in-store mobility technology","name":"Improving customer experience with in-store mobility technology","description":"The emerging age of integrated retailing is dominated by a new breed of customer; one who is hyper-connected, and routinely expects merchants to provide a real-time response to their every demand.","datePublished":"2013-07-09","dateModified":"2024-02-28","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/marcia-yusavage\/#Person","name":"Marcia Yusavage","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/marcia-yusavage\/","identifier":298,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f9929f6ff16e34cd6d43daf18411658f8565960b4c0fd78662963005f1aa9afb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f9929f6ff16e34cd6d43daf18411658f8565960b4c0fd78662963005f1aa9afb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/07\/chatbots-2022_FTR.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2022\/07\/chatbots-2022_FTR.jpg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2013\/07\/09\/in-store-mobility-technology\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/customer-engagement-marketing\/","name":"Customer Engagement","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_engagement","http:\/\/www.wikidata.org\/entity\/Q5196451"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/","name":"Customer Experience","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_experience","http:\/\/www.wikidata.org\/entity\/Q984142"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/customer-experience-general\/","name":"Customer Experience","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_experience","http:\/\/www.wikidata.org\/entity\/Q984142"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/mobile\/","name":"Mobile Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Mobile_commerce","http:\/\/www.wikidata.org\/entity\/Q1154408"]},"Retail Industry","Retail Trends, Data, News"],"wordCount":416,"keywords":["E-commerce","Ecommerce","M-commerce"],"articleBody":"The emerging age of thoroughly integrated retailing is dominated by a new breed of customer; one who is hyper-connected, and routinely expects merchants to provide a real-time response to their every demand.Whether the shopper is browsing online or visually scanning the shelves of a favorite store, it\u2019s important to\u00a0note that her relationship with the retailer is not built on the limitations of the channel, but on her personal\u00a0perspectives and feelings about the brand.Shoppers may use different channels simultaneously\u00a0 \u2013 for example, checking prices on a mobile phone while standing in a store. The lines between channels are blurring, and retailers need to interconnect all of them in order to fulfill customer expectations and drive both commerce and e-commerce profits.For retailers, the best way to understand the shopper\u2019s perception is to think of their entire inventory in terms\u00a0of an \u201cendless aisle\u201d \u2013 a continuum of products stocked across online, in-store, and distribution centers that\u00a0the customer can access and purchase from any touchpoint.      Avoiding Darwinian retail: How retailers can stay relevant and thrive                The basis of Darwin's theory of evolution is the ability to adapt to changing surroundings; retailers must do the same.      Improving CX seamlesslyThis model demands an operational seamlessness that allows staff to fulfill customers\u2019 wishes regardless of channel, stock limitations, or time \u2013 an imperative difficult to achieve without investing in a very competent customer-centric infrastructure.Understanding how mobile point-of-sale can serve as a foundation for an endless aisle is the first phase of the process.Imagine this scenario:A customer scours a department store for a particular size of jeans and asks a sales assistant for help.The sales associate consults a tablet or smartphone that enables inventory visibility across the brick-and-mortar store network, as well as the online store and distribution centers, but without success.Determined not to lose the sale, the associate drop ships the item directly from the wholesaler and arranges for it to be shipped to the store the following week.This example illustrates how mobile point-of-sale technology and smart fulfillment models can work together to create in-store flexibility and give customers access to an endless aisle \u2013 an offering that\u2019s playing a growing role in long-term retail survival and success.The outcome cultivates satisfaction and customer loyalty while optimizing revenue opportunities.  Every digital moment matters.Are you making the most of them?1,000 business leaders dish on how to stand out from the crowd with a great CX. Get the details\u00a0HERE.\u00a0"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2013","item":"https:\/\/www.the-future-of-commerce.com\/2013\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"07","item":"https:\/\/www.the-future-of-commerce.com\/2013\/\/07\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"09","item":"https:\/\/www.the-future-of-commerce.com\/2013\/\/07\/\/09\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Improving customer experience with in-store mobility technology","item":"https:\/\/www.the-future-of-commerce.com\/2013\/07\/09\/in-store-mobility-technology\/#breadcrumbitem"}]}]