[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2014\/01\/08\/mobile-application-performance-strategy\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2014\/01\/08\/mobile-application-performance-strategy\/","headline":"Does your mobile performance leave you vulnerable?","name":"Does your mobile performance leave you vulnerable?","description":"A record level of mobile shopping is creating a perfect storm that many companies have never weathered before.","datePublished":"2014-01-08","dateModified":"2024-02-28","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/jack-dyson\/#Person","name":"Jack Dyson","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/jack-dyson\/","identifier":152,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/0d3b4b398e8aea3b7b406b7f646a735eb4ec2827c327fa6570e9ce500329a73a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0d3b4b398e8aea3b7b406b7f646a735eb4ec2827c327fa6570e9ce500329a73a?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/02\/Rapid-prototyping-FTR-1.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/02\/Rapid-prototyping-FTR-1.jpg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2014\/01\/08\/mobile-application-performance-strategy\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/","name":"Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Commerce","http:\/\/www.wikidata.org\/entity\/Q26643"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/mobile\/","name":"Mobile Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Mobile_commerce","http:\/\/www.wikidata.org\/entity\/Q1154408"]}],"wordCount":521,"keywords":["Account-Based Marketing (ABM)","E-commerce","Mobile"],"articleBody":"Mobile performance can make or break retailers, and the importance of application performance management (APM) cannot be underestimated. \u00a0A record level of mobile shopping is creating a perfect storm many companies have never weathered before.To stay on their feet during this time of tumult, savvy e-commerce players have\u00a0employed a smart APM strategy.\u00a0That strategy has to include\u00a0load testing and web performance optimization\u00a0in the preparation phase and for the\u00a0production monitoring, real user monitoring combined with synthetic and deep visibility to help sail smoothly through the holidays.Mobile shopping has become a standard practice for today\u2019s consumers and there is more at stake here than ever before. Not just relationships with individual customers, but your overall brand equity can be forever tarnished if your site doesn\u2019t perform.According to a recent survey conducted by Harris Interactive with U.S. consumers, predicted that 49 percent of smartphones and tablets owners would use mobile devices during the recent holiday season to search for and buy gifts.This is an astounding 200 percent increase\u00a0from\u00a0Compuware APM\u2019s analysis of the 2012 holiday shopping season.Even more telling is that 37 percent would shop elsewhere if a company\u2019s mobile site fails to load in 3 seconds. And even worse for sites with poor performance, 40 percent of the \u201cMobile Generation\u201d are likely to complain on social media about a poor shopping experience.Disappointed users can and will cause substantial collateral damage to brand reputations through negative commentary and ratings when their expectations are not met. Unsatisfied consumers vent and no company wants to bear the brunt of this due to a weak APM strategy.Complexity is on the rise \u2013 36 percent of mobile consumers use more than one device to shop, and 34 percent use native apps \u2013 so there is much to consider.\u00a0 If you haven\u2019t already addressed the rapidly changing e-commerce environment, you need to make this a top priority.The mobile surge is being fueled by what we\u2019re calling \u201cthe\u00a0mobile generation\u201d \u2013 the survey shows that the younger the buyer, the more likely he or she is to shop by smartphone or tablet. In fact, 66 percent of survey participants age\u00a018 to 34 years\u00a0old will purchase via mobile devices and 53 percent will make more mobile purchases this year than last, compared to an increase of 36 percent overall.And don\u2019t forget, the critical importance of peak performance under pressure didn’t end with the holidays. More\u00a0\u201crush\u201d events\u00a0where mobile websites and apps are expected to hold up under very heavy traffic are right around the corner. The\u00a0Super Bowl, Valentine\u2019s Day, the Winter Olympics\u00a0and the\u00a0World Cup\u00a0are all opportunities to win or lose your mobile customers.Organizations must have a plan to manage and maximize their rush events to ensure success, and to capitalize on all potential revenue from peak shopping times.Seconds matter and performance is the key ingredient to winning customers, winning brand loyalty and driving revenue.  Every digital moment matters.Are you making the most of them?1,000 business leaders dish on how to stand out from the crowd with a great CX. Get the details\u00a0HERE.\u00a0"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2014","item":"https:\/\/www.the-future-of-commerce.com\/2014\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"01","item":"https:\/\/www.the-future-of-commerce.com\/2014\/\/01\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"08","item":"https:\/\/www.the-future-of-commerce.com\/2014\/\/01\/\/08\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Does your mobile performance leave you vulnerable?","item":"https:\/\/www.the-future-of-commerce.com\/2014\/01\/08\/mobile-application-performance-strategy\/#breadcrumbitem"}]}]