One of the tried and true weapons in a marketer’s arsenal is still a good, old-fashioned email campaign. From targeted campaigns to opt-in newsletters, this tactic still delivers.
However, there are several myths that may stymie your efforts, limiting its effectiveness. The infographic below from AlchemyWorx debunks some of the more common misconceptions:
- 60 percent of consumers received six or fewer emails per day from trusted brands
- 20 percent of your list will open an email after being inactive for six months
- Sending four emails in a month will double your open rate, not decrease it
