Last updated: Infographic: The truth behind email marketing

Infographic: The truth behind email marketing


One of the tried and true weapons in a marketer’s arsenal is still a good, old-fashioned email campaign. From targeted campaigns to opt-in newsletters, this tactic still delivers.

However, there are several myths that may stymie your efforts, limiting its effectiveness. The infographic below from AlchemyWorx debunks some of the more common misconceptions:

  • 60 percent of consumers received six or fewer emails per day from trusted brands
  • 20 percent of your list will open an email after being inactive for six months
  • Sending four emails in a month will double your open rate, not decrease it

Rethink customer engagement:
Seamless omnichannel experiences can save the day. Real-life direct-to-consumer results start HERE.

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