[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2014\/03\/06\/tablets-taking-on-strong-role-in-b2b-sales-cycle\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2014\/03\/06\/tablets-taking-on-strong-role-in-b2b-sales-cycle\/","headline":"Tablets taking on strong role in B2B sales cycle","name":"Tablets taking on strong role in B2B sales cycle","description":"Tablets are being embraced in the B2C world, but it might surprise you to hear that manufacturers and distributors are empowering their sales teams with this mobile technology.","datePublished":"2014-03-06","dateModified":"2024-02-28","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/amy\/#Person","name":"Amy Hatch","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/amy\/","identifier":5,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/58a96e3922c3a3554b3ac5a72d5dcb06fcb90f2073da9af5ccd64f0ce10fb2fe?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/58a96e3922c3a3554b3ac5a72d5dcb06fcb90f2073da9af5ccd64f0ce10fb2fe?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/12\/mobile-retail-cx-ftr.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2021\/12\/mobile-retail-cx-ftr.png","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2014\/03\/06\/tablets-taking-on-strong-role-in-b2b-sales-cycle\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/b2b\/","name":"B2B Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/B2B_e-commerce"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/sales\/","name":"Sales","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Sales","http:\/\/www.wikidata.org\/entity\/Q194189"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/sales\/sales-general\/","name":"Sales","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Sales","http:\/\/www.wikidata.org\/entity\/Q194189"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/trends-commerce\/","name":"Trends","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Fad","http:\/\/www.wikidata.org\/entity\/Q787045"]}],"wordCount":283,"keywords":["B2B","B2B Sales","E-commerce","Mobile"],"articleBody":"Tablets are being embraced with enthusiasm in the B2C world, but it might surprise you to hear that manufacturers and distributors are empowering their sales teams with this mobile technology.Global research conducted by Corporate Visions, a sales messaging firm, six in 10 respondents to the survey said they are using tablets in the sales cycle, most often to give customer presentations or demos, according to eMarketer.In addition, about half of respondents said they use tablets to share video, marketing materials and edit customer presentations on the fly.Other interesting stats from the study:51 percent use a tablet to perform various CRM activities42 percent “whiteboard” a message38 percent review coaching documents prior to making a sales call32 percent share best practices tips and content with peers and colleaguesMobile is extremely powerful in the hands of your B2B sales force\u2014look at the successful Grainger for a model.And, as the study “The Emerging\u00a0The Emerging Role of B-to-B E-commerce\u201d reveals \u00a031 percent of all B2B marketers surveyed identified themselves as \u201cstrong\u201d or \u201ccomplete\u201d adopters in 2012. And, in 2014, at least 40 percent of those marketers will be fully committed to e-commerce.That survey also found:15 percent of marketers still avoid e-commerce entirely23 percent of B2B companies make products available online or via portal19 percent also sell via social networks8 percent conduct e-commerce via online marketplaces, including Ariba Discovery or BuyerZoneThis new data about tablets in the hands of B2B sales teams and marketers seems to reinforce the idea that in 2014, more and more companies are looking to mobile to enable a more successful model.  Digital selling.Interactive reports.Better outcomes.Try out the future of sales for free\u00a0HERE."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2014","item":"https:\/\/www.the-future-of-commerce.com\/2014\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"03","item":"https:\/\/www.the-future-of-commerce.com\/2014\/\/03\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"06","item":"https:\/\/www.the-future-of-commerce.com\/2014\/\/03\/\/06\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Tablets taking on strong role in B2B sales cycle","item":"https:\/\/www.the-future-of-commerce.com\/2014\/03\/06\/tablets-taking-on-strong-role-in-b2b-sales-cycle\/#breadcrumbitem"}]}]