[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2014\/05\/02\/telco-cmos-agree-2014-is-the-year-of-amazing-customer-experience\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2014\/05\/02\/telco-cmos-agree-2014-is-the-year-of-amazing-customer-experience\/","headline":"Telco CMOs agree: 2014 is the year of amazing customer experience","name":"Telco CMOs agree: 2014 is the year of amazing customer experience","description":"Comptel\u00a0recently commissioned a survey of 50 communications service-provider marketing and IT decision-makers across EMEA, Latin America and Asia Pacific on their 2014 business and technology priorities. What came out as the No. 1 priority for the brands surveyed? The customer experience, of course. Making sure that no matter how the consumer interacts with the telco, […]","datePublished":"2014-05-02","dateModified":"2023-04-03","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/admin\/#Person","name":"From The Editor","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/admin\/","identifier":2,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f6b4d01c0a2a6beaf559e7b1674e57e2132bcc97fb9c5917786acc398639d6a6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f6b4d01c0a2a6beaf559e7b1674e57e2132bcc97fb9c5917786acc398639d6a6?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-social.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-social.png","width":1200,"height":630},"url":"https:\/\/www.the-future-of-commerce.com\/2014\/05\/02\/telco-cmos-agree-2014-is-the-year-of-amazing-customer-experience\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/","name":"Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Commerce","http:\/\/www.wikidata.org\/entity\/Q26643"]},"Telco",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/trends-commerce\/","name":"Trends","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Fad","http:\/\/www.wikidata.org\/entity\/Q787045"]}],"wordCount":197,"keywords":["2014 Trends","Customer Engagement","E-commerce","Telco"],"articleBody":"Comptel\u00a0recently commissioned a survey of 50 communications service-provider marketing and IT decision-makers across EMEA, Latin America and Asia Pacific on their 2014 business and technology priorities.What came out as the No. 1 priority for the brands surveyed? The customer experience, of course. Making sure that no matter how the consumer interacts with the telco, be it landline, smartphone, PC, tablet, social media and more, that the quality of that interaction is consistent and top-notch is of the utmost importance in this age of rapidly evolving services.Peter Conquest, business development director, hybris, would appear to agree. He recently told eurocomms.com, \u201c… everything is consumer driven.\u00a0The message is the customer expects\u00a0a lot more. What\u2019s driving telcos today is\u00a0the quality of the customer experience.”Among the findings CMOs, CIOs and CTOs are:Emphasizing customer experience as a priority across the organization60 percent want to understand the gaps in the service delivery process48 percent want to understand the customer experience on a granular level52 percent are developing new products  In 2023, customer loyalty dropped 13%.In 2024, it fell by 10%.Is your brand retaining \u2013 or repelling \u2013 customers? Get the data + details on how to keep consumers loyal in this REPORT. "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2014","item":"https:\/\/www.the-future-of-commerce.com\/2014\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"05","item":"https:\/\/www.the-future-of-commerce.com\/2014\/\/05\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"02","item":"https:\/\/www.the-future-of-commerce.com\/2014\/\/05\/\/02\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Telco CMOs agree: 2014 is the year of amazing customer experience","item":"https:\/\/www.the-future-of-commerce.com\/2014\/05\/02\/telco-cmos-agree-2014-is-the-year-of-amazing-customer-experience\/#breadcrumbitem"}]}]