[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2014\/05\/14\/3-reasons-you-need-to-care-about-amazon-dash\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2014\/05\/14\/3-reasons-you-need-to-care-about-amazon-dash\/","headline":"3 reasons you need to care about Amazon Dash","name":"3 reasons you need to care about Amazon Dash","description":"Amazon\u2019s new Dash scanning device is being used in a few markets that have been selected as test markets for the Amazon Fresh service. I\u2019m not holding my breath for Amazon to expand Fresh into the North Atlanta suburbs where I live, but even so, this is a great bit of e-commerce evolution that we […]","datePublished":"2014-05-14","dateModified":"2021-11-29","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/kevin-carlson\/#Person","name":"Kevin Carlson","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/kevin-carlson\/","identifier":55,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/adfd0eb8645b56bf7c63f06a6c2c595bc7311eff0f1719b8081fa78654dbb9b1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/adfd0eb8645b56bf7c63f06a6c2c595bc7311eff0f1719b8081fa78654dbb9b1?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2014\/05\/amazon-dash.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2014\/05\/amazon-dash.jpg","height":350,"width":550},"url":"https:\/\/www.the-future-of-commerce.com\/2014\/05\/14\/3-reasons-you-need-to-care-about-amazon-dash\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/","name":"Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Commerce","http:\/\/www.wikidata.org\/entity\/Q26643"]},"Commerce Platforms + Software",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/sales\/crm\/","name":"CRM","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_relationship_management","http:\/\/www.wikidata.org\/entity\/Q485643"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/omnichannel-commerce\/","name":"Omnichannel Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Omnichannel"]},"Retail Trends, Data, News",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/trends-commerce\/","name":"Trends","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Fad","http:\/\/www.wikidata.org\/entity\/Q787045"]}],"wordCount":437,"keywords":["Amazon","E-commerce","IoT | Internet of Things"],"articleBody":"Amazon\u2019s new Dash scanning device is being used in a few markets that have been selected as test markets for the Amazon Fresh service.I\u2019m not holding my breath for Amazon to expand Fresh into the North Atlanta suburbs where I live, but even so, this is a great bit of e-commerce evolution that we should see have a big impact on how we interact with online services.Why should we care? Here\u2019s why:It\u2019s about more than bar codes:\u00a0The Amazon Fresh folks in Southern California, San Francisco, and Seattle are now able to place orders by using a bar code scanner or voice search. Bar code scanning is pretty boring these days, but the fact that voice search has become more accurate now makes a device like this useful, essentially creating an entirely new channel through which a customer can interact with a company. The combination of the two, integrated directly with Amazon via your home wifi network, is the first step in making e-commerce almost automatic.It\u2019s about more than groceries and other home items:\u00a0A successful market test of the Dash could lead to these devices being used in a business environment that can\u2019t afford the investment in automated inventory management tools. In a small manufacturing business, for example, certain employees could be given these devices to be able to order parts, raw materials, or even machine maintenance. I\u2019m not anticipating that Amazon will enter the field of machine maintenance, but they could license this technology for such use. Imagine the benefits to a business when a machine operator could scan a bar code on a piece of equipment then record a brief description of what\u2019s happening before a technician is dispatched.It\u2019s about more than a single device:\u00a0Any growing business may eventually have to make the decision to invest in software to manage the needs of the business, especially if there are raw materials involved. Being able to have several Dash-like devices feeding input to a centralized purchasing authority for review and approval would ease the entire process. Eventually, with wifi geolocation possibilities, a purchasing director would know when and from where an order was placed. This could also help determine where in an organization a delivery should be made.As someone who lives in an area that doesn\u2019t have Amazon Fresh, I am hopeful that the Dash meets with favorable reviews and that we will see this type of technology applied across other sectors of industry that could further benefit by expanded e-commerce connectivity.This is just the beginning, folks."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2014","item":"https:\/\/www.the-future-of-commerce.com\/2014\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"05","item":"https:\/\/www.the-future-of-commerce.com\/2014\/\/05\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"14","item":"https:\/\/www.the-future-of-commerce.com\/2014\/\/05\/\/14\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"3 reasons you need to care about Amazon Dash","item":"https:\/\/www.the-future-of-commerce.com\/2014\/05\/14\/3-reasons-you-need-to-care-about-amazon-dash\/#breadcrumbitem"}]}]