[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2014\/08\/25\/how-the-buy-now-button-could-revolutionize-social-commerce\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2014\/08\/25\/how-the-buy-now-button-could-revolutionize-social-commerce\/","headline":"How the buy now button will revolutionize social commerce","name":"How the buy now button will revolutionize social commerce","description":"Social commerce embodies a whole new level of convenience, and the buy now button will revolutionize the customer purchasing experience.","datePublished":"2014-08-25","dateModified":"2024-04-12","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/angelica-valentine\/#Person","name":"Angelica Valentine","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/angelica-valentine\/","identifier":87,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/eeced5842c82623f37b7081abc6a9cbbc62150ef357bd074563e8c826d7cc1ae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/eeced5842c82623f37b7081abc6a9cbbc62150ef357bd074563e8c826d7cc1ae?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/03\/AI-marketing-FTR-1-1.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2024\/03\/AI-marketing-FTR-1-1.jpg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2014\/08\/25\/how-the-buy-now-button-could-revolutionize-social-commerce\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/","name":"Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Commerce","http:\/\/www.wikidata.org\/entity\/Q26643"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/e-commerce\/","name":"E-Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/E-commerce","http:\/\/www.wikidata.org\/entity\/Q484847"]},"Retail Trends, Data, News",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/social-media\/","name":"Social Media","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Social_media","http:\/\/www.wikidata.org\/entity\/Q202833"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/trends-commerce\/","name":"Trends","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Fad","http:\/\/www.wikidata.org\/entity\/Q787045"]}],"wordCount":651,"keywords":["Buy Now Button","Shopping","Social Commerce","Social Media"],"articleBody":"E-Commerce and m-commerce are old news, but what about social commerce? Social sites are redefining convenience with \u201cbuy now\u201d buttons that could really shake up the way we shop online.E-commerce can be extremely lucrative and social media companies want to see if they can get a piece of the pie. This year alone, global online sales should reach $1.5 trillion, with no signs of slowing down.Social commerce embodies a whole new level of convenience. About 22.5 percent of the total time we clock in online is spent on social sites. It makes perfect sense for sites like Facebook and Twitter to try to get into the game and make the most of the time users already devote to them.Facebook\u2019s \u201cBuy Now\u201d buttonTechCrunch reported that Facebook is testing out a button that would allow users to buy items without leaving its website or app. That means that casually scrolling down your news feed at the train station could present you with a great product you could purchase without ever going to that retailer\u2019s website. Facebook will even save payment information securely to make future purchases easier. If it works, it seems like a win-win for Facebook and online retailers, because Facebook could collect fees and online retailers could capitalize on impulsive shoppers.Retailers can add a \u201cbuy now\u201d button to products that they promote via a page or ad. This fits well with the image based experience Facebookers have grown used to. A \u201cbuy now\u201d button is an interesting concept because it won\u2019t boost site traffic for online retailers, but it could definitely boost sales and\u00a0loyalty. This isn\u2019t the first time Facebook has dabbled in e-commerce and this most recent attempt is similar to one that another popular social site has tried out.Twitter In June, some Twitter users noticed \u201cbuy now\u201d buttons, but this company took a different route than Facebook. Instead of having shoppers buy the item on Twitter, the tweets included links to an external site called Fancy on which it was featured. The \u201cbuy now\u201d button appeared in both the timeline and expanded view of the tweets, but nothing happened when users clicked on it.Twitter\u2019s recent acquisition of CardSpring, a payments infrastructure company, certainly will help if it wants to become a force in e-commerce. CardSpring already lets users tweet gifts to their friends and it could easily be used to make promotional retail tweets actionable and profitable.PinterestWhile Pinterest hasn\u2019t started \u201cbuy now\u201d buttons just yet, it certainly has been active in driving e-commerce sales. It recently partnered with Shopify to make purchases even easier for users and further drive sales for its 100,000-plus merchants. Since last month, when users repin products, important information like real-time pricing and stock level for that item go along with it. Pinners even get notifications if their items drop in price.      Like and buy: How to strike gold with social commerce                Social platforms provide brands with a unique window to meet shoppers where they are most engaged. Find out how brands can build a profitable social commerce strategy.      The Future of social commerceOnline shoppers are very price sensitive and many research online before making a purchase.Shoppers are\u00a071 percent more likely\u00a0to buy from a company they follow on social media, making online presence more important than ever.If buy buttons became commonplace on social sites, they would be easy call-to-actions that could definitely drive sales by simplifying the shopping process.Pinterest\u2019s price drop feature is the most innovative idea yet in social commerce, as it further incentivizes pinners to make a purchase using\u00a0psychological pricing. Seventy-three percent of shoppers are influenced by discounts, therefore it seems that Pinterest and Shopify are really on to something.  Start-ups, mid-market, enterprise:No matter the business, today you need e-commerce to grow. See how top sellers are winning NOW.  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2014","item":"https:\/\/www.the-future-of-commerce.com\/2014\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"08","item":"https:\/\/www.the-future-of-commerce.com\/2014\/\/08\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"25","item":"https:\/\/www.the-future-of-commerce.com\/2014\/\/08\/\/25\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"How the buy now button will revolutionize social commerce","item":"https:\/\/www.the-future-of-commerce.com\/2014\/08\/25\/how-the-buy-now-button-could-revolutionize-social-commerce\/#breadcrumbitem"}]}]