[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2014\/12\/03\/overcoming-organizational-challenges-and-embracing-failure\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2014\/12\/03\/overcoming-organizational-challenges-and-embracing-failure\/","headline":"Overcoming organizational challenges and embracing failure","name":"Overcoming organizational challenges and embracing failure","description":"Creating a culture of B2B innovation to break down silos that prevent progress is no easy feat, especially if the old ways are still working.","datePublished":"2014-12-03","dateModified":"2024-04-15","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/amy\/#Person","name":"Amy Hatch","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/amy\/","identifier":5,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/58a96e3922c3a3554b3ac5a72d5dcb06fcb90f2073da9af5ccd64f0ce10fb2fe?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/58a96e3922c3a3554b3ac5a72d5dcb06fcb90f2073da9af5ccd64f0ce10fb2fe?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2013\/11\/marketing-silos-ftr.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2013\/11\/marketing-silos-ftr.png","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2014\/12\/03\/overcoming-organizational-challenges-and-embracing-failure\/","video":{"@context":"http:\/\/schema.org\/","@type":"VideoObject","@id":"https:\/\/www.youtube.com\/watch?v=5GFVIFDok6c#VideoObject","contentUrl":"https:\/\/www.youtube.com\/watch?v=5GFVIFDok6c","name":"The Slow Hunch with Steven Johnson","description":"Author Steven Johnson shares his thoughts on the value of the slow hunch with The Future of Commerce.","thumbnailUrl":["https:\/\/i.ytimg.com\/vi\/5GFVIFDok6c\/default.jpg","https:\/\/i.ytimg.com\/vi\/5GFVIFDok6c\/mqdefault.jpg","https:\/\/i.ytimg.com\/vi\/5GFVIFDok6c\/hqdefault.jpg","https:\/\/i.ytimg.com\/vi\/5GFVIFDok6c\/sddefault.jpg","https:\/\/i.ytimg.com\/vi\/5GFVIFDok6c\/maxresdefault.jpg"],"uploadDate":"2014-10-02T13:18:34+00:00","duration":"PT2M7S","embedUrl":"https:\/\/www.youtube.com\/embed\/5GFVIFDok6c","publisher":{"@type":"Organization","@id":"https:\/\/www.youtube.com\/channel\/UCXILn8r1XPyvFap2FORp3mg#Organization","url":"https:\/\/www.youtube.com\/channel\/UCXILn8r1XPyvFap2FORp3mg","name":"The Future of Commerce TV","description":"Welcome to The Future of Commerce Channel! We are your destination for relevant and timely information and analysis on commerce topics, both consumer-facing and business-to-business. \n\nIn our omni-channel world, new technologies that enable the sales process are emerging every single day. This channel's purpose is to keep you ahead of the commerce trends with videos that are informational, educational and entertaining.","logo":{"url":"https:\/\/yt3.ggpht.com\/ytc\/AIdro_lIDbBdTzZb92HjFgrPi1ryOMZahvkYSjW-Vx92Iuga6Q=s800-c-k-c0x00ffffff-no-rj","width":800,"height":800,"@type":"ImageObject","@id":"https:\/\/www.youtube.com\/watch?v=5GFVIFDok6c#VideoObject_publisher_logo_ImageObject"}},"potentialAction":{"@type":"SeekToAction","@id":"https:\/\/www.youtube.com\/watch?v=5GFVIFDok6c#VideoObject_potentialAction","target":"https:\/\/www.youtube.com\/watch?v=5GFVIFDok6c&t={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"},"interactionStatistic":[[{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=5GFVIFDok6c#VideoObject_interactionStatistic_WatchAction","interactionType":{"@type":"WatchAction"},"userInteractionCount":1516}],{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=5GFVIFDok6c#VideoObject_interactionStatistic_LikeAction","interactionType":{"@type":"LikeAction"},"userInteractionCount":13}]},"about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/purpose\/","name":"Purpose","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Purpose"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/purpose\/thought-leadership\/","name":"Thought Leadership","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Thought_leader"]}],"wordCount":437,"keywords":["Sales Success"],"articleBody":"Time and time again, I hear from B2B managers and executives that overcoming organizational challenges and long-held (and, to be fair, validated) attitudes about “doing things the way we’ve always done them” are among the biggest barriers when it comes to adopting e-commerce.Creating a culture of innovation and breaking down the silos that prevent real, necessary progress is no easy feat, especially if the “old ways” are still working.However, at the recent Game Plan 2014 event in Chicago, we heard from experts like Dr. James Canton and\u00a0Erik\u00a0Brynjolfsson that change is coming whether your C-suite, IT department or marketing team knows it. And, those who don’t adapt will go the way of the dinosaurs.“Managers need to understand the nature and scope of these changes and that they are very disruptive,” says Brynjolfsson. “Business as usual is not going to work at with this rapid rate of digital and combinatorial change.”When it comes to managing change, one of the key factors in a corporate culture is embracing the notion that innovation is not simply a matter of having a “eureka moment,” as we hear from author Steven Johnson in the video below.This content is hosted by a third party ( youtube.com ).To view the content, either update your cookie preferences or view it in a new browser window.Cookie PreferencesNew WindowInstead, it is a slow adoption of an overall atmosphere in which failure is not to be feared, but, rather, rewarded.      Failure is the key to success                No person or company is successful at everything, and failure can teach us a great deal. In fact, you cannot innovate without learning from failures.      That’s right\u2014B2B brands need not only to embrace the concept of failure, they also need to see it as a necessary step on the journey to transformation.The word “failure” in this case needs to be defined. We’re not talking about huge, catastrophic failures in which companies are lost. Instead, consider a series of rapid, small failures and the adjustments that come directly from or following those failures as a series of success. Well-considered, incremental risks will pay off even if the immediate results are not what were originally hoped for.The B2B e-commerce market is predicted to be as large as $6.7 billion by 2020. That’s a lot of opportunity up for grabs. If you’re hemmed in by organizational barriers, now is the time to start busting them down.  Start-ups, mid-market, enterprise:No matter the business, today you need e-commerce to grow. See how top sellers are winning NOW.  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2014","item":"https:\/\/www.the-future-of-commerce.com\/2014\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"12","item":"https:\/\/www.the-future-of-commerce.com\/2014\/\/12\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"03","item":"https:\/\/www.the-future-of-commerce.com\/2014\/\/12\/\/03\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Overcoming organizational challenges and embracing failure","item":"https:\/\/www.the-future-of-commerce.com\/2014\/12\/03\/overcoming-organizational-challenges-and-embracing-failure\/#breadcrumbitem"}]}]