[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2015\/02\/23\/wake-up-and-smell-the-e-commerce-online-retail-influence-growing\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2015\/02\/23\/wake-up-and-smell-the-e-commerce-online-retail-influence-growing\/","headline":"Wake up and smell the e-commerce: Online retail influence growing","name":"Wake up and smell the e-commerce: Online retail influence growing","description":"A recent post by my colleague Scott Regan brings recent store closings to attention. This should come as no surprise to anyone that\u2019s been watching the trends (in fact, I wrote about this\u00a0a while back and it\u2019s something Scott and I have discussed frequently). Brick-and-mortar retail has been declining in certain sectors for the past […]","datePublished":"2015-02-23","dateModified":"2022-07-14","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/kevin-carlson\/#Person","name":"Kevin Carlson","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/kevin-carlson\/","identifier":55,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/adfd0eb8645b56bf7c63f06a6c2c595bc7311eff0f1719b8081fa78654dbb9b1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/adfd0eb8645b56bf7c63f06a6c2c595bc7311eff0f1719b8081fa78654dbb9b1?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2015\/02\/digital-commerce-online-shopping-1.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2015\/02\/digital-commerce-online-shopping-1.jpg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2015\/02\/23\/wake-up-and-smell-the-e-commerce-online-retail-influence-growing\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/","name":"Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Commerce","http:\/\/www.wikidata.org\/entity\/Q26643"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/service\/customer-service\/","name":"Customer Service","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_service","http:\/\/www.wikidata.org\/entity\/Q1060653"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/e-commerce\/","name":"E-Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/E-commerce","http:\/\/www.wikidata.org\/entity\/Q484847"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/omnichannel-commerce\/","name":"Omnichannel Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Omnichannel"]},"Retail Trends, Data, News"],"wordCount":331,"keywords":["E-commerce","Future of Shopping","Online Shopping","Retail"],"articleBody":"A recent post by my colleague Scott Regan brings recent store closings to attention. This should come as no surprise to anyone that\u2019s been watching the trends (in fact, I wrote about this\u00a0a while back and it\u2019s something Scott and I have discussed frequently). Brick-and-mortar retail has been declining in certain sectors for the past few years.To be fair, other physical retail sectors are experiencing some growth \u2014 but how interesting is it that some of those sectors include retailers that started out as \u201conline only\u201d and are know expanding into the physical retail world? Yes, online retail influence growing at a quick pace and will continue. Warby Parker, anyone?I expect this trend of closings to continue through 2015 and 2016. In particular, here\u2019s what I think we\u2019ll see:Additional retailers similar to Wet Seal, that totally missed the online bandwagon, will become as rare as a narwhal sighting.Mega-successful online retailers will experiment with physical store locations. To succeed they will integrate the most effective parts of the online experience into their brick-and-mortar experience. \u00a0A recent story about a retailer installing \u201cmagic mirrors\u201d is a great example of things that were accomplished online first that are now being moved in the in-person retail environment.Behemoth brick-and-mortar retailers will continue to invest in e-commerce at a staggering pace. \u00a0Many\u00a0companies with large investments in brick-and-mortar are at a disadvantage to those that have only to invest in the online world. \u00a0Don\u2019t mistake me, though. Disadvantages aside, some of these companies have tremendous cash reserves and they can play catch-up better than some pure online plays can expand.It\u2019s going to be an interesting year or two in the commerce world, there\u2019s no doubt.  Relationship status: Complicated.AI in e-commerce is critical, but obstacles around data privacy, talent, and integration are slowing adoption. Our powerhouse panel has the stats + strategies you’re looking for. Register HERE. This post originally appeared on Carlson on Commerce."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2015","item":"https:\/\/www.the-future-of-commerce.com\/2015\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"02","item":"https:\/\/www.the-future-of-commerce.com\/2015\/\/02\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"23","item":"https:\/\/www.the-future-of-commerce.com\/2015\/\/02\/\/23\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Wake up and smell the e-commerce: Online retail influence growing","item":"https:\/\/www.the-future-of-commerce.com\/2015\/02\/23\/wake-up-and-smell-the-e-commerce-online-retail-influence-growing\/#breadcrumbitem"}]}]