[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2015\/04\/23\/adults-spend-five-hours-a-day-watching-video-are-you-getting-their-attention\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2015\/04\/23\/adults-spend-five-hours-a-day-watching-video-are-you-getting-their-attention\/","headline":"Adults spend five hours a day watching video, are you getting their attention?","name":"Adults spend five hours a day watching video, are you getting their attention?","description":"According to eMarketer, the average adult in the U.S. will spend an average total of five hours a day watching videos, and more than an hour engaged with video on their digital devices. Brands that don\u2019t add the medium to their overall strategy stand to lose not only a significant number of transactions, but also […]","datePublished":"2015-04-23","dateModified":"2023-04-07","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/ross-beyeler\/#Person","name":"Ross Beyeler","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/ross-beyeler\/","identifier":88,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/269650492f85acfe963a6f001bb44e0a424066d1a06d762948c9501a8c975c38?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/269650492f85acfe963a6f001bb44e0a424066d1a06d762948c9501a8c975c38?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2015\/04\/woman-watching-video-on-tablet-image.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2015\/04\/woman-watching-video-on-tablet-image.jpg","height":550,"width":930},"url":"https:\/\/www.the-future-of-commerce.com\/2015\/04\/23\/adults-spend-five-hours-a-day-watching-video-are-you-getting-their-attention\/","video":{"@context":"http:\/\/schema.org\/","@type":"VideoObject","@id":"https:\/\/www.youtube.com\/watch?v=8VOg5_68N7o#VideoObject","contentUrl":"https:\/\/www.youtube.com\/watch?v=8VOg5_68N7o","name":"How to Clip In Luxy Hair Extensions","description":"$10 OFF your first order with code YT10 \u2728 https:\/\/www.luxyhair.com\n\nThis is an UPDATED video on How to Clip In Luxy Hair Extensions. Transform your hair into thick, full bodied, beautiful locks in minutes! To get your own set of Luxy Clip-in Hair Extensions go to: http:\/\/www.bit.ly\/LuxyHairExtensions\n\nFull instructions here: https:\/\/www.luxyhair.com\/blogs\/hair-blog\/how-to-clip-in-hair-extensions\n\nNote: I'm using my Super Luxurious 160 gram in shade Mocha Brown 1C set here straight out of the package. It is 20\" in length, and has not been trimmed.\n\nThe original video we have done on How to Clip in Luxy Hair Extensions was shot years ago when we just started the business and the lighting was a bit off, it was too long and the audio was mehhh...just okay...hehe so we wanted to shoot something of a better quality for you guys, so it's easier to follow the video when you are clipping in your Luxies:) \n\nLet us know how you like it in the comment box:) \n\nLove you guys!\nxx\nMimi&Leyla\n\nCOMMENT RULES: We do not tolerate any rude or irrelevant comments. If these rules are not followed, the comment will be deleted and the user may be blocked. Everyone is welcome to our channel which like our home. Here we treat you to an entertaining video that we put a lot of work and love into and we expect our guests to be polite and respectful. Wouldn't you expect the same? Spread LOVE and thank you for watching!  \n \nFTC Disclaimer: We are co-founders of Luxy Hair and all opinions are our own. This video is not sponsored by any other third-party.","thumbnailUrl":["https:\/\/i.ytimg.com\/vi\/8VOg5_68N7o\/default.jpg","https:\/\/i.ytimg.com\/vi\/8VOg5_68N7o\/mqdefault.jpg","https:\/\/i.ytimg.com\/vi\/8VOg5_68N7o\/hqdefault.jpg","https:\/\/i.ytimg.com\/vi\/8VOg5_68N7o\/sddefault.jpg","https:\/\/i.ytimg.com\/vi\/8VOg5_68N7o\/maxresdefault.jpg"],"uploadDate":"2012-11-06T19:51:41+00:00","duration":"PT5M36S","embedUrl":"https:\/\/www.youtube.com\/embed\/8VOg5_68N7o","publisher":{"@type":"Organization","@id":"https:\/\/www.youtube.com\/channel\/UCJqcphJAnsD5YDXcRFzTsOw#Organization","url":"https:\/\/www.youtube.com\/channel\/UCJqcphJAnsD5YDXcRFzTsOw","name":"Luxy Hair","description":"Live life fuller with Luxy Hair. \u2601\ufe0f\n\nLuxy Hair creates premium, ethically sourced 100% human hair extensions designed to help you achieve effortless length, volume, and confidence for every moment. 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Brands that don\u2019t add the medium to their overall strategy stand to lose not only a significant number of transactions, but also lose out on creating the kind of repeat engagement that drives that most important metric\u2014loyalty.Not to mention the fact that more than 50 percent of marketing professionals worldwide name video as the content type with the best ROI, according to Brainshark. This data should whet the appetite of all e-commerce marketers. That being said, some video themes are more effective than others for e-commerce brands.When it comes to shopping online, some customers just want the basic facts about the product they’re considering buying. Perhaps it’s a new product category that they’re unfamiliar with, or a highly technical category where in-depth feature analysis\/comparison is part of their buying process.Regardless, offering up videos that explain the nuts-and-bolts of your product can be a particularly effective. Individual product pages can be enhanced with not just high-quality photos of a product, but also with videos explaining the product in detail.A great example of this video theme in action comes from The Grommet. Their entire e-commerce experience is built around high-quality video demonstrations and interviews with the creators of unique products that run the gamut from household goods to office tools. For one of their products, the Green Cycler, they provide this engaging video overview:Product-feature videos are effective, but some items require a bit more education before customers are ready to purchase. Products that require any sort of setup or application process really benefit from \u201chow-to\u201d videos. These videos can also be helpful in reducing customer-service demands, but they also help reduce any barriers to purchase that are based on fears over how to set up or use the item.A great example of this video theme in action comes from Luxy Hair. The company sells premium hair extensions in a variety of colors. Naturally, this product requires the right selection regarding color, length and weight. Luxy Hair has put together a video library that addresses all of the aspects of their product that could confuse customers or prevent them from following through on making purchase.This content is hosted by a third party ( youtube.com ).To view the content, either update your cookie preferences or view it in a new browser window.Cookie PreferencesNew Window  Relationship status: Complicated.AI in e-commerce is critical, but obstacles around data privacy, talent, and integration are slowing adoption. Our powerhouse panel has the stats + strategies you’re looking for. 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