[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2015\/06\/08\/ecommerce-periscope-and-meerkat\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2015\/06\/08\/ecommerce-periscope-and-meerkat\/","headline":"Periscope, Meerkat re-create brick-and-mortar experiences online","name":"Periscope, Meerkat re-create brick-and-mortar experiences online","description":"Both online retailers and their customers can leverage the technology to have a better shared experience.","datePublished":"2015-06-08","dateModified":"2024-04-15","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/kevin-carlson\/#Person","name":"Kevin Carlson","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/kevin-carlson\/","identifier":55,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/adfd0eb8645b56bf7c63f06a6c2c595bc7311eff0f1719b8081fa78654dbb9b1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/adfd0eb8645b56bf7c63f06a6c2c595bc7311eff0f1719b8081fa78654dbb9b1?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2015\/06\/periscope-app-on-iphone-image.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2015\/06\/periscope-app-on-iphone-image.jpg","height":550,"width":930},"url":"https:\/\/www.the-future-of-commerce.com\/2015\/06\/08\/ecommerce-periscope-and-meerkat\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/","name":"Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Commerce","http:\/\/www.wikidata.org\/entity\/Q26643"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/e-commerce\/","name":"E-Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/E-commerce","http:\/\/www.wikidata.org\/entity\/Q484847"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/","name":"Marketing","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Marketing","http:\/\/www.wikidata.org\/entity\/Q39809"]},"Retail Trends, Data, News",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/social-media\/","name":"Social Media","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Social_media","http:\/\/www.wikidata.org\/entity\/Q202833"]}],"wordCount":533,"keywords":["Customer Engagement","Customer Service","Digital","Digital Commerce","E-commerce","Ecommerce","Ecommerce Trends","Future Commerce Trends","Omnichannel","Online Shopping","Retail","SAP Hybris","Social Media","Technology","Touchpoints","Trends"],"articleBody":"As if 700 channels on cable weren’t enough\u2014now, thanks to live streaming video anyone with an iOS or Android device is holding a live broadcast studio in the palm of their hands.Meerkat and Periscope are live streaming video apps that provide users with the ability to stream live video. And stream it they do. This technology enabled me to see\u00a0amazing live footage of storms and flooding in Texas, live concerts halfway across the globe,\u00a0and other really cool stuff. Of course, I also encountered the usual abundance of attention-seekers: live broadcasts of people driving to a party (don\u2019t Periscope and drive, kids) and folks wanting others to watch them eat breakfast. As I shook my head at that last one, I realized was also watching this inane activity\u2026 doh!Beyond the noise of the norm, this technology has tremendous potential for commerce. Both online retailers and their customers can leverage this technology to have a better\u00a0shared\u00a0experience, one that allows an online retailer to approximate a brick-and-mortar experience to a certain degree. Here are a few ideas:Flash Sales Broadcast:\u00a0Any online retailer that conducts flash sales could benefit from this technology by live broadcasting during a sale, specifically for fast-moving products.\u00a0Think QVC on your mobile phone.For example, I recently watched a Periscope broadcast of a TV producer looking for new ideas from the audience. Viewers actually entered their phone numbers in the comments section, and the producer would call them live on speakerphone so viewers could hear the conversation live. When implemented in an e-commerce scenario, a setup like this would give online retailers the ability to place the customer at the center of the event. They\u2019re already on your site \u2014 and now they\u2019re live on the air with you!Product Introduction \/ Idea Gathering:\u00a0In a previous post I pointed out that companies striving to give consumers\u00a0better product detail without collecting data are\u00a0addressing\u00a0the customer\u2019s \u201cprivate\u201d face. By leveraging live streaming technology to broadcast product information coupled with real-life examples of how others are using the product, retailers can help build product awareness, consumer confidence, and sales.Customer Service:\u00a0I recently noticed a broadcast titled, \u201cHelp me get\u00a0my Cisco router set up.” Simple enough. Someone bought a new router and was having trouble, so they took the air to solicit help from anyone, anywhere. Online retailers could take this approach one step further by offering online assistance to customers in certain situations. Of course, this has the potential to open the floodgates for those who refuse to read the manual, but if done judiciously, a single broadcast would not only help the customer in need, but also any others who could be watching as well.What a cool time to be in e-commerce. So many new technologies are coming available that bring customer and retailer closer together. How will you use them to get closer to your customer?  In 2023, customer loyalty dropped 13%.In 2024, it fell by 10%.Is your brand retaining \u2013 or repelling \u2013 customers? Get the data + details on how to keep consumers loyal in this REPORT. Photos:\u00a0downloadsource.fr,\u00a0Anthony QuintanoThis post originally appeared on Carlson on Commerce."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2015","item":"https:\/\/www.the-future-of-commerce.com\/2015\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"06","item":"https:\/\/www.the-future-of-commerce.com\/2015\/\/06\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"08","item":"https:\/\/www.the-future-of-commerce.com\/2015\/\/06\/\/08\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Periscope, Meerkat re-create brick-and-mortar experiences online","item":"https:\/\/www.the-future-of-commerce.com\/2015\/06\/08\/ecommerce-periscope-and-meerkat\/#breadcrumbitem"}]}]