[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2015\/08\/17\/marketing-cmo-challenges\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2015\/08\/17\/marketing-cmo-challenges\/","headline":"Is the modern CMO on a ‘Mission Impossible?’","name":"Is the modern CMO on a ‘Mission Impossible?’","description":"Unless you have access to the right technology, along with the right people and processes to support it, marketing in the 21st century is a mission impossible.","datePublished":"2015-08-17","dateModified":"2023-02-06","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/nicholas-kontopoulos\/#Person","name":"Nicholas Kontopoulos","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/nicholas-kontopoulos\/","identifier":125,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/fb36cca2088417df2699005e70d62e9a244d1038869a8a9061e4deadd352eb51?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fb36cca2088417df2699005e70d62e9a244d1038869a8a9061e4deadd352eb51?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2015\/08\/FOC_2015-08-13-A_HERO.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2015\/08\/FOC_2015-08-13-A_HERO.jpg","height":370,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2015\/08\/17\/marketing-cmo-challenges\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/customer-engagement-marketing\/","name":"Customer Engagement","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_engagement","http:\/\/www.wikidata.org\/entity\/Q5196451"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/","name":"Marketing","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Marketing","http:\/\/www.wikidata.org\/entity\/Q39809"]}],"wordCount":365,"keywords":["Chief Marketing Officer | CMO","Customer Engagement","Marketing"],"articleBody":"When I look at the complexity of today\u2019s world and the increasing demands organizations have for their CMOs, the question, “Has the CMO\u2019s role turned into Mission Impossible?” comes to my mind. I find myself pondering this idea more and more since taking on a leadership role helping to drive marketing for the world\u2019s fastest growing region: Asia.While my background is in sales and business development, the world of marketing has fascinated me for many years. Contrary to the stereotypical view people have about marketing, the discipline \u2018s primary task is not just to come up with one pretty campaign after another. In the world that I occupy as a marketing professional, I\u2019m constantly faced with the reality of surmounting sales revenue targets and my pushing my team to help generate quality pipeline to support that number.That is the main responsibility I have as a marketing leader. The rest of it is to ensure our marketing strategy is aligned to our customers\u2019 needs and market trends, while also linking to our corporate direction and governance.I need to also ensure that we keep the fun and fresh element in each campaign we design and deliver, while staying authentic to our audience\u2014and, most importantly\u2014delivering the insights to help them make better and more informed decisions.Recently, I saw an interesting tweet about how data now rules the world: \u201cUber, Netflix, Aribnb and Facebook are not in the transportation, entertainment, travel or network business, they\u2019re all in the data business.\u201dOne of the biggest challenges facing all CMOs is data. You can\u2019t escape from the reality of the growing importance of data, and today\u2019s marketeers have no excuse for not being able to analyze data and use it as a daily tool in shaping their marketing strategy. The question is how and where to start? Unless you have access to the\u00a0right technology, along with the right people and processes to support it, marketing in the 21st century is a mission impossible.Recently we captured three marketing leaders speaking about their biggest challenge as a CMO, what\u2019s yours?https:\/\/youtube.com\/watch?v=N1eXGhnCdoQ"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2015","item":"https:\/\/www.the-future-of-commerce.com\/2015\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"08","item":"https:\/\/www.the-future-of-commerce.com\/2015\/\/08\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"17","item":"https:\/\/www.the-future-of-commerce.com\/2015\/\/08\/\/17\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Is the modern CMO on a ‘Mission Impossible?’","item":"https:\/\/www.the-future-of-commerce.com\/2015\/08\/17\/marketing-cmo-challenges\/#breadcrumbitem"}]}]