[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2015\/10\/07\/your-b2b-customer-experience-time-for-a-game-plan\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2015\/10\/07\/your-b2b-customer-experience-time-for-a-game-plan\/","headline":"Your B2B customer experience: Time for a game plan","name":"Your B2B customer experience: Time for a game plan","description":"The B2B landscape crowded and complex; expectations change quickly. If you\u2019re not meeting those of your customers, they\u2019ll be quick to look elsewhere.","datePublished":"2015-10-07","dateModified":"2021-12-27","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/anastasia-dyakovskaya\/#Person","name":"Anastasia Dyakovskaya","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/anastasia-dyakovskaya\/","identifier":124,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/9c95a833ad504e85418e7ef521ed9f5b5e92f8338e153947ceefe7b66cc8b6fa?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9c95a833ad504e85418e7ef521ed9f5b5e92f8338e153947ceefe7b66cc8b6fa?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2015\/10\/FOC_2015-10-01_B_HERO.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2015\/10\/FOC_2015-10-01_B_HERO.jpg","height":370,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2015\/10\/07\/your-b2b-customer-experience-time-for-a-game-plan\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/b2b\/","name":"B2B Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/B2B_e-commerce"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/","name":"Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Commerce","http:\/\/www.wikidata.org\/entity\/Q26643"]}],"wordCount":510,"keywords":["B2B Customer Experience","B2B E-commerce"],"articleBody":"Increasingly accumulating and advanced data and technology are swiftly and continuously changing the customer experience environment as markets, business, needs, and regulations continue to evolve. It\u2019s up to us to keep up and ahead of the curve if we want to be recognized as industry leaders \u2013 and successful ones at that.The importance of an excellent customer experience these days is no secret; it\u2019s one of the last, main factors that separate a brand or company from its competitors.The answer is simple: give your audience a positive experience and they\u2019ll be coming back for more. The execution, however, takes a bit more planning and practice.Do your homeworkYou\u2019ve heard this one before, but it bears repeating: it\u2019s never been as important as it is today to know your customer as best as you can.Ask the right questions, listen up, do the research, and form the clearest possible picture of who it is you\u2019re dealing with \u2013 be they in the B2B or B2C communities.Successfully completing this first step ensures smoother sailing later on, when you get into topics like personalization and mobile marketing. Without it, you might as well be taking shots in the dark.      Uncover your brand\u2019s superpower and turn customers into fanatics                Brand fanatics rave about your business, organically. Find out how some of the biggest brands create loyal customers by focusing on CX.      Offer valueSounds like a no-brainer, but you\u2019d be surprised. With the wealth of information at our fingertips today, it\u2019s easy to get lost in the noise. The cream, however, rises to the top, so go ahead and start whipping. Advanced content like strongly written and well thought-out white papers and webinars can give you an upper hand on the competition \u2013 and you know it\u2019s there, right around the corner.Forrester Principal Analyst Andy Hoar advises: \u201cB2B buyers now insist on an Amazon-like\u00a0customer experience\u00a0with real-time interaction, extensive price and inventory transparency, and robust guided selling.\u201d Are you the one that\u2019s going to give it to them?      Show me the way: How guided selling helps seal more deals                The modern B2B sales process is dynamic and fast-paced. Through guided selling, businesses can empower their sellers to engage more effectively with customers and win more deals.      Simplify Above all, don\u2019t forget to simplify \u2013 and to set realistic expectations for your staff and your audience.In a recent episode of SAP\u2019s Game-Changers, IBM\u2019s Global Business Services partner Jennifer Engelhardt shared the following quote from her SVP: \u201cThe last best experience that anyone has anywhere becomes the minimum expectation for the experience they want everywhere.\u201dWise words, and cautionary at that. Today\u2019s B2B landscape is more crowded and complex than ever; expectations change quickly, and if you\u2019re not meeting those of your customers, they\u2019ll be quick to look elsewhere.  The Industry Market Report for Retail lays out the roadmap for success. The question is: will you follow it or fall behind?"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2015","item":"https:\/\/www.the-future-of-commerce.com\/2015\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"10","item":"https:\/\/www.the-future-of-commerce.com\/2015\/\/10\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"07","item":"https:\/\/www.the-future-of-commerce.com\/2015\/\/10\/\/07\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Your B2B customer experience: Time for a game plan","item":"https:\/\/www.the-future-of-commerce.com\/2015\/10\/07\/your-b2b-customer-experience-time-for-a-game-plan\/#breadcrumbitem"}]}]