[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2015\/10\/27\/nordstrom-mobile-ecommerce\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2015\/10\/27\/nordstrom-mobile-ecommerce\/","headline":"Brand spotlight: Nordstrom rocks e-commerce & invests in mobile expansion","name":"Brand spotlight: Nordstrom rocks e-commerce & invests in mobile expansion","description":"The company\u2019s commitment to digital is certainly paying off.","datePublished":"2015-10-27","dateModified":"2020-11-17","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/anastasia-dyakovskaya\/#Person","name":"Anastasia Dyakovskaya","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/anastasia-dyakovskaya\/","identifier":124,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/9c95a833ad504e85418e7ef521ed9f5b5e92f8338e153947ceefe7b66cc8b6fa?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9c95a833ad504e85418e7ef521ed9f5b5e92f8338e153947ceefe7b66cc8b6fa?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2015\/10\/FOC_2015-10-20_HERO.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2015\/10\/FOC_2015-10-20_HERO.jpg","height":370,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2015\/10\/27\/nordstrom-mobile-ecommerce\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/","name":"Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Commerce","http:\/\/www.wikidata.org\/entity\/Q26643"]},"Retail Trends, Data, News"],"wordCount":580,"keywords":["Customer Engagement","Digital Commerce Trends","E-commerce","Marketing","Mobile","Mobile Commerce"],"articleBody":"Nordstrom is no stranger to innovation. For years, the company\u2019s been ahead of the pack, consistently investing in technological and digital advancements as they become available, paired, of course, with a solid reputation for extraordinary customer experience and service. The result? Steady growth, outstanding levels of engagement, and success \u2013 lots and lots of it.The company recently announced a $3.9 billion investment that, spread out over the next five years, will serve to fund further online expansion, especially with regards to mobile. Like all good decisions, this one was based on real-life consumer trends: \u201cMobile is an important enabler of convenience as customers increasingly desire a more seamless shopping experience,” says co-president Blake Nordstrom. \u201cOf the US population, two-thirds own a smartphone and roughly one-half shops on their device presenting a meaningful opportunity for us with over 90% of our customers using smartphones.\u201dHe went on to reveal a production rate three times that of last year\u2019s with regard to digital capabilities and tech features like text-to-buy (just what it sounds like) and shoppable Instagram posts \u2013 all in an attempt to keep up with the evolving expectations and desires of the company\u2019s customer base.If that sounds like a lot of work, that\u2019s because it is, but the retailer knows the rewards make it worthwhile. According to eMarketer\u2019s report on Department Stores and Digital Commerce, Nordstorm\u2019s ecommerce sales went up an astonishing 22.9% to $2.36 billion between January 2014 and \u201815, while brick-and-mortar business pulled in an increase of 4.3% to $10.9 billion \u2013 clear evidence that the company\u2019s commitment to digital is certainly paying off, especially considering Nordstrom\u2019s top \u2018genius\u2019 ranking among L2 Think Tank\u2019s September 2014 Digital IQ Index, which measures an organization\u2019s overall \u201ceffectiveness of ecommerce, digital marketing, mobile, and social media\u201d efforts.For a company that\u2019s been at the forefront of digital transformation since the late 1990s, such recognition is only fair. Indeed, for over one hundred years, Nordstorm has strived and succeeded to fulfill it\u2019s mission of providing \u201cexceptional service, selection, quality & value\u201d \u2013 which applies as much to its product offering as to its construction of smooth and seamless customer experience. In as early as 2002, for instance, the company had already developed a multi-channel shopping experience for customers, thanks to a then cutting edge perpetual inventory system, the result of early investments in digital.Not to say that traditional retail is no longer needed \u2013 just the opposite, in fact. Retail Info Systems News reported that, \u201cNordstrom recently noted that [its] new stores in Ottowa and Calgary sparked meaningful online gains in those regions,\u201d leading to the decision to open three more locations in Toronto over the next two years. Added conveniences like the ability to return digital purchases in-store \u2013 whether users buy via Nordstrom.com, Nordstrom Rack, or HauteLook \u2013 boost the cycle all the more. According to eMarketer, co-president Erik Nordstrom sees those in-store returns as a positive, resulting in \u201cincreased foot traffic, [which] for Nordstrom Rack amounted to an additional one million retail visits in 2014.\u201dIt\u2019s plain to see where that\u2019s led, and it will be fascinating to watch as the company continues to make whip-smart choices and innovate within the industry. Smart leaders should be keen to observe the steps that lead to such success, and draw inspiration when thinking about their own digital strategies \u2013 or lack thereof.Are you still hesitating on total digital transformation? Get in touch @hybris_software and let us know what you think."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2015","item":"https:\/\/www.the-future-of-commerce.com\/2015\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"10","item":"https:\/\/www.the-future-of-commerce.com\/2015\/\/10\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"27","item":"https:\/\/www.the-future-of-commerce.com\/2015\/\/10\/\/27\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Brand spotlight: Nordstrom rocks e-commerce & invests in mobile expansion","item":"https:\/\/www.the-future-of-commerce.com\/2015\/10\/27\/nordstrom-mobile-ecommerce\/#breadcrumbitem"}]}]