[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2015\/12\/18\/modern-marketing-tv\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2015\/12\/18\/modern-marketing-tv\/","headline":"In the bleak midwinter\u2026 there\u2019s nothing on TV","name":"In the bleak midwinter\u2026 there\u2019s nothing on TV","description":"There\u2019s a ludicrous amount of channels and choices on the modern TV, but surprisingly little to watch. Why broadcast if you don\u2019t engage?","datePublished":"2015-12-18","dateModified":"2022-12-08","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/jamie-anderson\/#Person","name":"Jamie Anderson","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/jamie-anderson\/","identifier":119,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/249ae804963762332acd20e644bfe865782bee3d64ee223d5dd6a28e548b47b5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/249ae804963762332acd20e644bfe865782bee3d64ee223d5dd6a28e548b47b5?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2015\/12\/JA16_andserson.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2015\/12\/JA16_andserson.jpg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2015\/12\/18\/modern-marketing-tv\/","video":[null,{"@context":"http:\/\/schema.org\/","@type":"VideoObject","@id":"https:\/\/www.youtube.com\/watch?v=raUDOPD5LbQ#VideoObject","contentUrl":"https:\/\/www.youtube.com\/watch?v=raUDOPD5LbQ","name":"The Top 10 Worst Infomercials","description":"A countdown of the worst infomercials of all time. Take a look at some of these weird products too! Please don't forget to comment on what you think.\n\nLike our facebook page! http:\/\/www.facebook.com\/10pointlessthings","thumbnailUrl":["https:\/\/i.ytimg.com\/vi\/raUDOPD5LbQ\/default.jpg","https:\/\/i.ytimg.com\/vi\/raUDOPD5LbQ\/mqdefault.jpg","https:\/\/i.ytimg.com\/vi\/raUDOPD5LbQ\/hqdefault.jpg","https:\/\/i.ytimg.com\/vi\/raUDOPD5LbQ\/sddefault.jpg","https:\/\/i.ytimg.com\/vi\/raUDOPD5LbQ\/maxresdefault.jpg"],"uploadDate":"2011-11-08T05:01:21+00:00","duration":"PT5M1S","embedUrl":"https:\/\/www.youtube.com\/embed\/raUDOPD5LbQ","publisher":{"@type":"Organization","@id":"https:\/\/www.youtube.com\/channel\/UCFC61qfiOK9xeoOAbatsSRQ#Organization","url":"https:\/\/www.youtube.com\/channel\/UCFC61qfiOK9xeoOAbatsSRQ","name":"10PointlessThings","description":"Random top 10 video countdowns. We are on the path the 25,000 subscribers! Please help our channel grow and subscribe for updates.\nPlease Like our Facebook Page!\nhttp:\/\/www.facebook.com\/10pointlessthings","logo":{"url":"https:\/\/yt3.ggpht.com\/ytc\/AIdro_nf428TSciVZKN8JNum-SK_ug-sDLcF6GvIFptDEh39orA=s800-c-k-c0x00ffffff-no-rj","width":800,"height":800,"@type":"ImageObject","@id":"https:\/\/www.youtube.com\/watch?v=raUDOPD5LbQ#VideoObject_publisher_logo_ImageObject"}},"potentialAction":{"@type":"SeekToAction","@id":"https:\/\/www.youtube.com\/watch?v=raUDOPD5LbQ#VideoObject_potentialAction","target":"https:\/\/www.youtube.com\/watch?v=raUDOPD5LbQ&t={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"},"interactionStatistic":[[{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=raUDOPD5LbQ#VideoObject_interactionStatistic_WatchAction","interactionType":{"@type":"WatchAction"},"userInteractionCount":5053893}],{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=raUDOPD5LbQ#VideoObject_interactionStatistic_LikeAction","interactionType":{"@type":"LikeAction"},"userInteractionCount":14346}]},{"@context":"http:\/\/schema.org\/","@type":"VideoObject","@id":"https:\/\/www.youtube.com\/watch?v=frE9rXnaHpE#VideoObject","contentUrl":"https:\/\/www.youtube.com\/watch?v=frE9rXnaHpE","name":"Ben-Hur (3\/10) Movie CLIP - The Chariot Race (1959) HD","description":"Ben-Hur movie clips: http:\/\/j.mp\/1e6XcoX\nBUY THE MOVIE: http:\/\/j.mp\/1e6X9JI\nDon't miss the HOTTEST NEW TRAILERS: http:\/\/bit.ly\/1u2y6pr\n\nCLIP DESCRIPTION:\nJudah Ben-Hur (Charlton Heston) wins the race while Messala (Stephen Boyd) is left bleeding in the dust.\n\nFILM DESCRIPTION:\nThis 1959 version of Lew Wallace's best-selling novel, which had already seen screen versions in 1907 and 1926, went on to win 11 Academy Awards. Adapted by Karl Tunberg and a raft of uncredited writers including Gore Vidal and Maxwell Anderson, the film once more recounts the tale of Jewish prince Judah Ben-Hur (Charlton Heston), who lives in Judea with his family during the time that Jesus Christ was becoming known for his \"radical\" teachings. Ben-Hur's childhood friend Messala (Stephen Boyd) is now an ambitious Roman tribune; when Ben-Hur refuses to help Messala round up local dissidents on behalf of the emperor, Messala pounces on the first opportunity to exact revenge on his onetime friend. Tried on a trumped-up charge of attempting to kill the provincial governor (whose head was accidentally hit by a falling tile), Ben-Hur is condemned to the Roman galleys, while his mother (Martha Scott) and sister (Cathy O'Donnell) are imprisoned. But during a sea battle, Ben-Hur saves the life of commander Quintus Arrius (Jack Hawkins), who, in gratitude, adopts Ben-Hur as his son and gives him full control over his stable of racing horses. Ben-Hur never gives up trying to find his family or exact revenge on Messala. At crucial junctures in his life, he also crosses the path of Jesus, and each time he benefits from it. The highlight of the film's 212 minutes is its now-legendary chariot race, staged largely by stunt expert Yakima Canutt. Ben-Hur's Oscar haul included Best Picture, Best Director for the legendary William Wyler, Best Actor for Heston, and Best Supporting Actor for Welsh actor Hugh Griffith as an Arab sheik.\n\nCREDITS:\nTM & \u00a9 Warner Bros. (1959)\nCast: Charlton Heston, Stephen Boyd, Hugh Griffith, Frank Thring\nDirector: William Wyler\nProducers: Sam Zimbalist, Sol C. Siegel, Joseph Vogel, William Wyler\nScreenwriters: Lew Wallace, Karl Tunberg, Gore Vidal, Maxwell Anderson, Christopher Fry, S.N. Behrman\n\nWHO ARE WE?\nThe MOVIECLIPS channel is the largest collection of licensed movie clips on the web. Here you will find unforgettable moments, scenes and lines from all your favorite films. Made by movie fans, for movie fans.\n\nSUBSCRIBE TO OUR MOVIE CHANNELS:\nMOVIECLIPS: http:\/\/bit.ly\/1u2yaWd\nComingSoon: http:\/\/bit.ly\/1DVpgtR\nIndie & Film Festivals: http:\/\/bit.ly\/1wbkfYg\nHero Central: http:\/\/bit.ly\/1AMUZwv\nExtras: http:\/\/bit.ly\/1u431fr\nClassic Trailers: http:\/\/bit.ly\/1u43jDe\nPop-Up Trailers: http:\/\/bit.ly\/1z7EtZR\nMovie News: http:\/\/bit.ly\/1C3Ncd2\nMovie Games: http:\/\/bit.ly\/1ygDV13\nFandango: http:\/\/bit.ly\/1Bl79ye\nFandango FrontRunners: http:\/\/bit.ly\/1CggQfC\n\nHIT US UP:\nFacebook: http:\/\/on.fb.me\/1y8M8ax\nTwitter: http:\/\/bit.ly\/1ghOWmt\nPinterest: http:\/\/bit.ly\/14wL9De\nTumblr: http:\/\/bit.ly\/1vUwhH7","thumbnailUrl":["https:\/\/i.ytimg.com\/vi\/frE9rXnaHpE\/default.jpg","https:\/\/i.ytimg.com\/vi\/frE9rXnaHpE\/mqdefault.jpg","https:\/\/i.ytimg.com\/vi\/frE9rXnaHpE\/hqdefault.jpg","https:\/\/i.ytimg.com\/vi\/frE9rXnaHpE\/sddefault.jpg","https:\/\/i.ytimg.com\/vi\/frE9rXnaHpE\/maxresdefault.jpg"],"uploadDate":"2015-01-09T01:37:07+00:00","duration":"PT4M18S","embedUrl":"https:\/\/www.youtube.com\/embed\/frE9rXnaHpE","publisher":{"@type":"Organization","@id":"https:\/\/www.youtube.com\/channel\/UC3gNmTGu-TTbFPpfSs5kNkg#Organization","url":"https:\/\/www.youtube.com\/channel\/UC3gNmTGu-TTbFPpfSs5kNkg","name":"Movieclips","description":"Now with TV clips! Rotten Tomatoes MOVIECLIPS is the largest collection of movie clips on the web. We\u2019ve curated the best moments, scenes, and lines from all your favorite films to share, discuss, and relive. We celebrate all movies from all eras and genres whether they are Fresh or Rotten, blockbusters or indies. Welcome home, movie lovers!  \n\nWe invite you to join the conversation on YouTube or leave a review on RottenTomatoes.com, but please read our Community Guidelines so that the discussion can be useful and enjoyable for everyone. http:\/\/editorial.rottentomatoes.com\/otg-article\/community-code-of-conduct\/ \n","logo":{"url":"https:\/\/yt3.ggpht.com\/1uIk9g0sODh4NzeUK86fyEa67EUfZLNDa3FRLfSV0JzvmWrFSZeQVlGQmOnDEcjMZoGFb8MqVQ=s800-c-k-c0x00ffffff-no-rj","width":800,"height":800,"@type":"ImageObject","@id":"https:\/\/www.youtube.com\/watch?v=frE9rXnaHpE#VideoObject_publisher_logo_ImageObject"}},"potentialAction":{"@type":"SeekToAction","@id":"https:\/\/www.youtube.com\/watch?v=frE9rXnaHpE#VideoObject_potentialAction","target":"https:\/\/www.youtube.com\/watch?v=frE9rXnaHpE&t={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"},"interactionStatistic":[[{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=frE9rXnaHpE#VideoObject_interactionStatistic_WatchAction","interactionType":{"@type":"WatchAction"},"userInteractionCount":11268091}],{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=frE9rXnaHpE#VideoObject_interactionStatistic_LikeAction","interactionType":{"@type":"LikeAction"},"userInteractionCount":41000}]},{"@context":"http:\/\/schema.org\/","@type":"VideoObject","@id":"https:\/\/www.youtube.com\/watch?v=_8CE-Yf55Q8#VideoObject","contentUrl":"https:\/\/www.youtube.com\/watch?v=_8CE-Yf55Q8","name":"Ellen's Got a Real Reality Roundup","description":"You won't believe the reality shows Ellen found to show her audience. They're unreal.","thumbnailUrl":["https:\/\/i.ytimg.com\/vi\/_8CE-Yf55Q8\/default.jpg","https:\/\/i.ytimg.com\/vi\/_8CE-Yf55Q8\/mqdefault.jpg","https:\/\/i.ytimg.com\/vi\/_8CE-Yf55Q8\/hqdefault.jpg","https:\/\/i.ytimg.com\/vi\/_8CE-Yf55Q8\/sddefault.jpg","https:\/\/i.ytimg.com\/vi\/_8CE-Yf55Q8\/maxresdefault.jpg"],"uploadDate":"2014-12-04T01:00:02+00:00","duration":"PT4M6S","embedUrl":"https:\/\/www.youtube.com\/embed\/_8CE-Yf55Q8","publisher":{"@type":"Organization","@id":"https:\/\/www.youtube.com\/channel\/UCp0hYYBW6IMayGgR-WeoCvQ#Organization","url":"https:\/\/www.youtube.com\/channel\/UCp0hYYBW6IMayGgR-WeoCvQ","name":"TheEllenShow","description":"The place for laughs, joy, stars, surprises, and everything Ellen.","logo":{"url":"https:\/\/yt3.ggpht.com\/n6BksIXpbZfRmlxqgdhTGVLvQVDtajIo1a8mxFDADhwE4wMUOhjnZ9qsRVPoTa9dfHnW1Yn9=s800-c-k-c0x00ffffff-no-rj","width":800,"height":800,"@type":"ImageObject","@id":"https:\/\/www.youtube.com\/watch?v=_8CE-Yf55Q8#VideoObject_publisher_logo_ImageObject"}},"potentialAction":{"@type":"SeekToAction","@id":"https:\/\/www.youtube.com\/watch?v=_8CE-Yf55Q8#VideoObject_potentialAction","target":"https:\/\/www.youtube.com\/watch?v=_8CE-Yf55Q8&t={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"},"interactionStatistic":[[{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=_8CE-Yf55Q8#VideoObject_interactionStatistic_WatchAction","interactionType":{"@type":"WatchAction"},"userInteractionCount":777054}],{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=_8CE-Yf55Q8#VideoObject_interactionStatistic_LikeAction","interactionType":{"@type":"LikeAction"},"userInteractionCount":9352}]},{"@context":"http:\/\/schema.org\/","@type":"VideoObject","@id":"https:\/\/www.youtube.com\/watch?v=hA_tb_oUzQo#VideoObject","contentUrl":"https:\/\/www.youtube.com\/watch?v=hA_tb_oUzQo","name":"Do One Thing Uniquely Well -GE's Beth Comstock | WSJ Startup of the Year","description":"GE CMO Beth Comstock says Warby Parker exemplifies the best in startups: they were focused on \"simplicity and cost\", allowing them to flourish in the eyewear marketplace. More from Comstock here.\n\nClick here to subscribe to our channel:\n\u202ahttp:\/\/bit.ly\/14Q81Xy\u202c\n\nVisit us on Facebook:\nhttp:\/\/www.facebook.com\/wsjlive\n\nFollow us on Twitter: https:\/\/twitter.com\/WSJLive\n\nVisit the Wall Street Journal: www.wsj.com\n\nMore Startup of the Year Vids HERE: http:\/\/bit.ly\/14TuK8t \nDon\u2019t miss a WSJ video, subscribe here: http:\/\/bit.ly\/14Q81Xy\n\nMore from the Wall Street Journal: \nVisit WSJ.com: http:\/\/www.wsj.com\nVisit the WSJ Video Center: https:\/\/wsj.com\/video\n\nOn Facebook: https:\/\/www.facebook.com\/pg\/wsj\/videos\/\nOn Twitter: https:\/\/twitter.com\/WSJ\nOn Snapchat: https:\/\/on.wsj.com\/2ratjSM","thumbnailUrl":["https:\/\/i.ytimg.com\/vi\/hA_tb_oUzQo\/default.jpg","https:\/\/i.ytimg.com\/vi\/hA_tb_oUzQo\/mqdefault.jpg","https:\/\/i.ytimg.com\/vi\/hA_tb_oUzQo\/hqdefault.jpg","https:\/\/i.ytimg.com\/vi\/hA_tb_oUzQo\/sddefault.jpg","https:\/\/i.ytimg.com\/vi\/hA_tb_oUzQo\/maxresdefault.jpg"],"uploadDate":"2013-06-24T17:15:18+00:00","duration":"PT1M20S","embedUrl":"https:\/\/www.youtube.com\/embed\/hA_tb_oUzQo","publisher":{"@type":"Organization","@id":"https:\/\/www.youtube.com\/channel\/UCK7tptUDHh-RYDsdxO1-5QQ#Organization","url":"https:\/\/www.youtube.com\/channel\/UCK7tptUDHh-RYDsdxO1-5QQ","name":"The Wall Street Journal","description":"The Wall Street Journal takes you inside carefully selected stories and events in a visually captivating way so you can dig deeper into the news and insights that matter to you. ","logo":{"url":"https:\/\/yt3.ggpht.com\/zbPzRWTIiIg_sNPoAgBf4COWvAoac3vgbiTEu1dfpqH3YPDNvnxMjDtAGftuw5EPx8wfSjMzr2I=s800-c-k-c0x00ffffff-no-rj","width":800,"height":800,"@type":"ImageObject","@id":"https:\/\/www.youtube.com\/watch?v=hA_tb_oUzQo#VideoObject_publisher_logo_ImageObject"}},"potentialAction":{"@type":"SeekToAction","@id":"https:\/\/www.youtube.com\/watch?v=hA_tb_oUzQo#VideoObject_potentialAction","target":"https:\/\/www.youtube.com\/watch?v=hA_tb_oUzQo&t={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"},"interactionStatistic":[[{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=hA_tb_oUzQo#VideoObject_interactionStatistic_WatchAction","interactionType":{"@type":"WatchAction"},"userInteractionCount":760}],{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=hA_tb_oUzQo#VideoObject_interactionStatistic_LikeAction","interactionType":{"@type":"LikeAction"},"userInteractionCount":4}]},{"@context":"http:\/\/schema.org\/","@type":"VideoObject","@id":"https:\/\/www.youtube.com\/watch?v=8V7BFjTf0jY#VideoObject","contentUrl":"https:\/\/www.youtube.com\/watch?v=8V7BFjTf0jY","name":"Favourite Classic MTV Idents - First Version","description":"*DELETING THIS VIDEO IN A FEW DAYS, MOVING TO ATOMORA ARCHIVE THIS MONTH*\n\nCompilation of my personally favorite MTV idents between the 80s, 90s and 2000s.\n\nHappy New Year 2015!\n\n\u00a9 1981 - 2015 MTV Networks, \u00a9 and \u2122 MTV Networks. All Rights Reserved.\n\nCopyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for fair use for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.","thumbnailUrl":["https:\/\/i.ytimg.com\/vi\/8V7BFjTf0jY\/default.jpg","https:\/\/i.ytimg.com\/vi\/8V7BFjTf0jY\/mqdefault.jpg","https:\/\/i.ytimg.com\/vi\/8V7BFjTf0jY\/hqdefault.jpg","https:\/\/i.ytimg.com\/vi\/8V7BFjTf0jY\/sddefault.jpg","https:\/\/i.ytimg.com\/vi\/8V7BFjTf0jY\/maxresdefault.jpg"],"uploadDate":"2015-01-01T01:32:49+00:00","duration":"PT6M7S","embedUrl":"https:\/\/www.youtube.com\/embed\/8V7BFjTf0jY","publisher":{"@type":"Organization","@id":"https:\/\/www.youtube.com\/channel\/UCAaoEKl_hZ092The7deBcCg#Organization","url":"https:\/\/www.youtube.com\/channel\/UCAaoEKl_hZ092The7deBcCg","name":"Maria C. Cherrie","description":"NOTA: Toda referencia femenina no es dirigida a mi persona si no para mi personaje Maria Cheryl Cherrie, cual es mascota de este canal desde 2016 y espero presentarla en un v\u00eddeo alg\u00fan d\u00eda.\n\nEste canal esta y seguir\u00e1 disponible hasta que YouTube quiera cerrarlo. Gracias por su visita.","logo":{"url":"https:\/\/yt3.ggpht.com\/thpGiz2P2x1ayDi37qWurvUWDn4tFjV-4iPF-EK52k5YWiQ-pS4M-FGXRx6jmVcQYe8ejr0xv5E=s800-c-k-c0x00ffffff-no-rj","width":800,"height":800,"@type":"ImageObject","@id":"https:\/\/www.youtube.com\/watch?v=8V7BFjTf0jY#VideoObject_publisher_logo_ImageObject"}},"potentialAction":{"@type":"SeekToAction","@id":"https:\/\/www.youtube.com\/watch?v=8V7BFjTf0jY#VideoObject_potentialAction","target":"https:\/\/www.youtube.com\/watch?v=8V7BFjTf0jY&t={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"},"interactionStatistic":[[{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=8V7BFjTf0jY#VideoObject_interactionStatistic_WatchAction","interactionType":{"@type":"WatchAction"},"userInteractionCount":40339}],{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=8V7BFjTf0jY#VideoObject_interactionStatistic_LikeAction","interactionType":{"@type":"LikeAction"},"userInteractionCount":151}]}],"about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/customer-engagement-marketing\/","name":"Customer Engagement","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_engagement","http:\/\/www.wikidata.org\/entity\/Q5196451"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/","name":"Marketing","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Marketing","http:\/\/www.wikidata.org\/entity\/Q39809"]}],"wordCount":604,"keywords":["Customer Engagement","Marketing","Marketing Trends"],"articleBody":"There\u2019s a ludicrous amount of channels and choices on the modern TV, but surprisingly little to watch. Why broadcast if you don\u2019t engage?Winter is stretching its arms over the Andersons up here in Scotland. It\u2019s not an entirely unpleasant experience. As the nights draw in and the wind howls, we practice our own version of what the Danish call hygge (but pronounce \u2018hoogeh\u2019), cooking up feasts, going on long walks, and making side bets on who will win whichever reality show the Illuminati have decided to pacify us with in the run up to Christmas.But I\u2019ll be honest \u2013 and I don\u2019t think I\u2019m alone in this \u2013 every time I reach for the TV remote, a little voice inside my head calls me a twit for wasting money on it, and I find myself longing for the Christmas ad season to return.When entertainment isn’t entertainingAnd the voice is getting louder. I subscribe to Sky TV, which I guess is a bit like Verizon or Comcast in the US. It\u2019s a good eighty quid a month (USD$120) for the package I\u2019ve got at home and it doesn\u2019t end there. If we want to watch premium channels in another room it\u2019s another tenner \u2013 and did I mention that for some reason we still have to sit through endless inane adverts?What\u2019s interesting is that there\u2019s a growing strata of modern consumer who might be quite happy to be spoon fed rubbish, but who will spit and splutter at the first hint of propaganda \u2013 witness the growing outrage of complaint at the way Fox handles news, for example. In a sense I guess they want the right to choose their own rubbish.Informed or not, consumers are presented with so much choice these days it\u2019s not just bewildering, it\u2019s vulgar. It\u2019s like the difference between walking to the local delicatessen and wandering around Walmart in a stupor. A triumph of blind consumption in the old Roman model of panem et circenses. Standards plummet as the sheer volume of crap available at a lazy click of the remote rise.So as a conscious marketeer, keen to engage with this go-getting modern consumer, but knowing folks aren’t ready to head back into stores quite yet, what are your options?Well, the first, most obvious one is to simply go with the crowd and take on the mantle of voice of the people. If it\u2019s tripe they want, then tripe they shall have, right? I\u2019m not so sure. From where I\u2019m standing, it\u2019s too dangerous. If you go too readily with the flow, leaping for the wheels of the same bandwagon as your peers, you either get trampled or you end up wasting energy fighting for your place.Blanketing people in constant options and dilutions of imitations of ideas that have already had their best days doesn\u2019t help anyone.If you want to see that in action, you only need look at all the channels you skip or roll your eyes at. Far better instead to make a virtue of doing one thing uniquely well. To be a modern HBO with great storytelling \u2013 or like MTV in its golden age and speak direct to the youth. Be simple, elegant, and effective in your delivery. Your natural, authentic, real style, and language will end up being the one that speaks most effectively to your customers.  What happens in Vegas …\u00a0creates connections + drives results.Join hundreds of customer experience experts at CX Connect Oct. 6-8. Register\u00a0HERE."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2015","item":"https:\/\/www.the-future-of-commerce.com\/2015\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"12","item":"https:\/\/www.the-future-of-commerce.com\/2015\/\/12\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"18","item":"https:\/\/www.the-future-of-commerce.com\/2015\/\/12\/\/18\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"In the bleak midwinter\u2026 there\u2019s nothing on TV","item":"https:\/\/www.the-future-of-commerce.com\/2015\/12\/18\/modern-marketing-tv\/#breadcrumbitem"}]}]