[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2015\/12\/21\/instagram-for-b2b\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2015\/12\/21\/instagram-for-b2b\/","headline":"Instagram for B2B: The time is now","name":"Instagram for B2B: The time is now","description":"If paying attention to the digital landscape, you know how significant Instagram is for B2B content creation and audience engagement.","datePublished":"2015-12-21","dateModified":"2021-12-27","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/anastasia-dyakovskaya\/#Person","name":"Anastasia Dyakovskaya","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/anastasia-dyakovskaya\/","identifier":124,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/9c95a833ad504e85418e7ef521ed9f5b5e92f8338e153947ceefe7b66cc8b6fa?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9c95a833ad504e85418e7ef521ed9f5b5e92f8338e153947ceefe7b66cc8b6fa?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2015\/12\/instagram_anastasia.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2015\/12\/instagram_anastasia.jpg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2015\/12\/21\/instagram-for-b2b\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/","name":"Marketing","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Marketing","http:\/\/www.wikidata.org\/entity\/Q39809"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/social-media\/","name":"Social Media","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Social_media","http:\/\/www.wikidata.org\/entity\/Q202833"]}],"wordCount":655,"keywords":["Customer Engagement","Instagram","Social Media"],"articleBody":"If you\u2019ve been paying attention to the digital landscape, you know just how enormously significant Instagram is in terms of B2B content creation and audience engagement. The social network has 400 million monthly active users around the world, and will have an estimated 106.2 million in the U.S. alone by 2018.That\u2019s why it\u2019s somewhat surprising to learn that only 32.3% of American companies are making use of the platform today \u2013but not for long. eMarketer predicts that by 2017, Instagram will finally surpass Twitter (currently serving about 66% of companies) with 70% of organizations employing it for marketing purposes.For now, studies show that teens and millennials ages 13-34 prefer interacting and engaging with brands on Facebook (37%) or YouTube (25%), as opposed to other platforms. For this group, Instagram actually comes in at just 8%. And yet \u2013 time spent on the platform is at an average of a mind-bending 21 minutes per day, and half of its users check the app daily. That translates into a massive amount of potential engagement for brands \u2013 as long as they do it right.It may seem like B2B has no place on the platform, but with these kinds of projections, and plenty of organizations already started to experiment and even succeed on Instagram, there\u2019s never been a better time to join.      Best examples of B2B e-commerce: Companies winning the game                B2B buyers have changed. How are companies keeping up? Here are five brands that provide shining examples of B2B e-commerce.      Instagram for B2B: Brands changing the gameThe secret to an engaging feed is authentic, beautiful content that\u2019s relevant to your audience, as well as to your company mission and values.As 2017 draws nearer, will you be among the first to convert? Secure a handle for your organization and start thinking strategy.Here\u2019s some inspiration from a few B2B brands on Instagram worth taking note of:Novartis \u2013 Speaking of brands you wouldn\u2019t expect to see on Instagram, Swiss pharmaceutical giant Novartis International boasts over 5,000 followers and a feed that shines a light on all the good work that they do \u2013 out in the world, and on the inside as well. A well-curated peek into personal patient stories, employee accomplishments, and other inspirational images and information make for an engaging \u2013 and very human \u2013 account.General Electric \u2013 With 198,000 followers, GE\u2019s Instagram drives brand awareness and accessibility while delighting audiences with a glimpse into everything its technologies make possible. To have accumulated such an immense audience with only 600 posts is a testament to the high-quality photographs and unique vision of the account, which was met with immediate success and opened the door to further exploration of the company\u2019s visual potential and experimentation with other platforms like YouTube, Vine, Tumblr, Pinterest, and Google+.Squarespace \u2013 We wouldn\u2019t expect anything less than this stunning feed from a design-centric brand like Squarespace, which has attracted a following of 17,000 with just under 200 posts. Appealing to private customers and small to large and mid-size businesses alike, the company uses Instagram to cultivate its hip, minimal aesthetic while highlighting user sites and success stories as well as organizational news and product releases.FedEx \u2013 \u201cDelivering a more colorful, connected world.\u201d What a perfectly concise statement that describes FedEx\u2019s service, as well as its Instagram feed \u2013 which streams to over 31,000 followers across the country and beyond. Within almost 300 posts, the global courier shares bright, exciting images of its diverse delivery destinations as well as frequent regrams from users who\u2019ve happened to catch a FedEx vehicle or package in the background of their shot \u2013 an excellent way to engage audiences and show customers how far they\u2019re willing to go to get the job done (re: to the ends of the Earth, or at least to the Pyramids).  The Industry Market Report for Retail lays out the roadmap for success. The question is: will you follow it or fall behind?"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2015","item":"https:\/\/www.the-future-of-commerce.com\/2015\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"12","item":"https:\/\/www.the-future-of-commerce.com\/2015\/\/12\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"21","item":"https:\/\/www.the-future-of-commerce.com\/2015\/\/12\/\/21\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Instagram for B2B: The time is now","item":"https:\/\/www.the-future-of-commerce.com\/2015\/12\/21\/instagram-for-b2b\/#breadcrumbitem"}]}]