[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2016\/05\/12\/mobile-conversion-infographic\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2016\/05\/12\/mobile-conversion-infographic\/","headline":"Infographic: Is mobile conversion the Holy Grail of retail?","name":"Infographic: Is mobile conversion the Holy Grail of retail?","description":"Consumers are spending more time on their mobile phones than any other device \u2014\u00a0with over 80% of that time spent in apps.\u00a0However, the conversion rate for mobile shopping is lagging behind traditional desktop-based digital commerce.\u00a0Are people really waiting until they get home to make purchases?\u00a0 Shoppers are comfortable doing product research, making price comparisons, but […]","datePublished":"2016-05-12","dateModified":"2023-08-28","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/kristin-schepici\/#Person","name":"Kristin Schepici","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/kristin-schepici\/","identifier":4,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/5316272d839ff2944c3eb67a2768502c4d44a40f2a4f41532837f9ed656bf4f0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5316272d839ff2944c3eb67a2768502c4d44a40f2a4f41532837f9ed656bf4f0?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2016\/05\/thumbnail-65f9b141c8796d9f5a18d82132fd7200.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2016\/05\/thumbnail-65f9b141c8796d9f5a18d82132fd7200.jpeg","height":370,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2016\/05\/12\/mobile-conversion-infographic\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/","name":"Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Commerce","http:\/\/www.wikidata.org\/entity\/Q26643"]}],"wordCount":164,"keywords":["Conversion","Customer Engagement","E-commerce","Ecommerce","Mobile","Mobile Payments","Omnichannel","Retail"],"articleBody":"Consumers are spending more time on their mobile phones than any other device \u2014\u00a0with over 80% of that time spent in apps.\u00a0However, the conversion rate for mobile shopping is lagging behind traditional desktop-based digital commerce.\u00a0Are people really waiting until they get home to make purchases?\u00a0Shoppers are comfortable doing product research, making price comparisons, but for some reason are apprehensive to complete the transaction on their mobile devices.\u00a0Why is that?As we embark on this quest for the higher mobile conversions, we find there are three obstacles keeping consumers from converting via mobile.The infographic below identifies the three challenges keeping retailers from those higher conversions with\u00a0the Holy Grail of mobile conversion being… a native app! More than 79% of smartphones owners use apps to\u00a0help\u00a0with shopping, yet 56% of retailers said that apps are\u00a0not a key element\u00a0in their mobile strategy to consumers.Expand Infographic What is your biggest challenge?This post was originally published on the NewStore blog."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2016","item":"https:\/\/www.the-future-of-commerce.com\/2016\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"05","item":"https:\/\/www.the-future-of-commerce.com\/2016\/\/05\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"12","item":"https:\/\/www.the-future-of-commerce.com\/2016\/\/05\/\/12\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Infographic: Is mobile conversion the Holy Grail of retail?","item":"https:\/\/www.the-future-of-commerce.com\/2016\/05\/12\/mobile-conversion-infographic\/#breadcrumbitem"}]}]