[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2016\/05\/30\/category-merchandising-e-commerce-optimization\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2016\/05\/30\/category-merchandising-e-commerce-optimization\/","headline":"Category merchandising: E-commerce optimization\u2019s best-kept secret","name":"Category merchandising: E-commerce optimization\u2019s best-kept secret","description":"Retailers are taking a new approach to e-commerce optimization with category merchandising optimization. Learn about CMO.","datePublished":"2016-05-30","dateModified":"2023-06-20","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/linda-bustos\/#Person","name":"Linda Bustos","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/linda-bustos\/","identifier":166,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ba16d021c34b3d97686eb52ec9e034f11271dfd6d1b5e57e249739166409bed6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ba16d021c34b3d97686eb52ec9e034f11271dfd6d1b5e57e249739166409bed6?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2016\/06\/thumbnail-29011200952c1780bd34a2cd58b8ee36.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2016\/06\/thumbnail-29011200952c1780bd34a2cd58b8ee36.jpeg","height":370,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2016\/05\/30\/category-merchandising-e-commerce-optimization\/","video":{"@context":"http:\/\/schema.org\/","@type":"VideoObject","@id":"https:\/\/www.youtube.com\/watch?v=PO93O042QZ4#VideoObject","contentUrl":"https:\/\/www.youtube.com\/watch?v=PO93O042QZ4","name":"Category and Merchandising Optimization [webinar]","description":"Category and merchandising optimization is ecommerce\u2019s best kept secret. This 20 minute webinar shares tips and tricks for tuning category logic to maximize click through, sales and conversion at a category-by-category level.\n\nBy Linda Bustos @edgacentlinda\nwww.edgacent.com\nwww.ecommerceillustrated.com","thumbnailUrl":["https:\/\/i.ytimg.com\/vi\/PO93O042QZ4\/default.jpg","https:\/\/i.ytimg.com\/vi\/PO93O042QZ4\/mqdefault.jpg","https:\/\/i.ytimg.com\/vi\/PO93O042QZ4\/hqdefault.jpg","https:\/\/i.ytimg.com\/vi\/PO93O042QZ4\/sddefault.jpg","https:\/\/i.ytimg.com\/vi\/PO93O042QZ4\/maxresdefault.jpg"],"uploadDate":"2016-05-26T22:33:04+00:00","duration":"PT20M9S","embedUrl":"https:\/\/www.youtube.com\/embed\/PO93O042QZ4","publisher":{"@type":"Organization","@id":"https:\/\/www.youtube.com\/channel\/UCRoCXP-V8nJ69S78_jx-tbA#Organization","url":"https:\/\/www.youtube.com\/channel\/UCRoCXP-V8nJ69S78_jx-tbA","name":"Edgacent Ecommerce","description":"Ecommerce webinars and podcasts from Edgacent Ecommerce Advisors and Ecommerce Illustrated.\n\nIn-depth ecommerce UX and conversion guides posted every week at\nwww.ecommerceillustrated.com\n\nEcommerce strategy, technology and optimization consulting:\nwww.edgacent.com","logo":{"url":"https:\/\/yt3.ggpht.com\/ytc\/AIdro_m_ZsGsCDq9jDWZV0bTV2uqY2B-Na-hCsQjzIAqPWmXBA=s800-c-k-c0x00ffffff-no-rj","width":800,"height":800,"@type":"ImageObject","@id":"https:\/\/www.youtube.com\/watch?v=PO93O042QZ4#VideoObject_publisher_logo_ImageObject"}},"potentialAction":{"@type":"SeekToAction","@id":"https:\/\/www.youtube.com\/watch?v=PO93O042QZ4#VideoObject_potentialAction","target":"https:\/\/www.youtube.com\/watch?v=PO93O042QZ4&t={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"},"interactionStatistic":[[{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=PO93O042QZ4#VideoObject_interactionStatistic_WatchAction","interactionType":{"@type":"WatchAction"},"userInteractionCount":858}],{"@type":"InteractionCounter","@id":"https:\/\/www.youtube.com\/watch?v=PO93O042QZ4#VideoObject_interactionStatistic_LikeAction","interactionType":{"@type":"LikeAction"},"userInteractionCount":6}]},"about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/","name":"Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Commerce","http:\/\/www.wikidata.org\/entity\/Q26643"]},"Retail Trends, Data, News",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/trends-commerce\/","name":"Trends","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Fad","http:\/\/www.wikidata.org\/entity\/Q787045"]}],"wordCount":329,"keywords":["Digital Retail","E-commerce","E-commerce Platforms","Merchandising","PIM | Product Information Management","Retail","Retail Trends","SAP Hybris"],"articleBody":"What’s the biggest missed opportunity in e-commerce optimization?For nearly ten years, A\/B testing has been the weapon of choice for improving conversion rates and maximizing the value of the online channel.While traditional A\/B testing can certainly fix web design issues and lift conversion rates and revenue, it deals only with the container of your site content. Tweaking the color, shape and placement of the Add to Cart button, the display of one offer banner versus another on a home page, or the number of steps in checkout can only get you so far \u2013 and the more you optimize, the harder it is to get lifts in subsequent tests.It doesn\u2019t matter how streamlined your checkout flow is if your funnel\u2019s broken at the product discovery stage. If category and sub-category product lists don\u2019t surface appealing products early in the browsing experience (at the top of the list), shoppers won\u2019t build their baskets.A new approach to e-commerce optimizationCategory merchandising optimization (CMO) is a strategic, category-by-category approach to merchandising product list pages.How does CMO work? The following 20-minute webinar explores merchandising strategies that you can apply to your product lists based on a product\u2019s buying context, merchandising logic (boost and bury rules) and buyer context.This content is hosted by a third party ( youtube.com ).To view the content, either update your cookie preferences or view it in a new browser window.Cookie PreferencesNew WindowTo achieve CMO nirvana, you need technology that can support the application of merchandising logic at the category level, incorporate buyer context (including profile data and signals of purchase intent) and surface the right data to help you as the business user make adjustments (as well as A\/B test your merchandising hypotheses).  Every digital moment matters.Are you making the most of them?1,000 business leaders dish on how to stand out from the crowd with a great CX. Get the details\u00a0HERE.\u00a0"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2016","item":"https:\/\/www.the-future-of-commerce.com\/2016\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"05","item":"https:\/\/www.the-future-of-commerce.com\/2016\/\/05\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"30","item":"https:\/\/www.the-future-of-commerce.com\/2016\/\/05\/\/30\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Category merchandising: E-commerce optimization\u2019s best-kept secret","item":"https:\/\/www.the-future-of-commerce.com\/2016\/05\/30\/category-merchandising-e-commerce-optimization\/#breadcrumbitem"}]}]