[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2016\/06\/23\/the-future-of-faster-delivery-starts-with-the-supply-chain\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2016\/06\/23\/the-future-of-faster-delivery-starts-with-the-supply-chain\/","headline":"The future of faster delivery starts with the supply chain","name":"The future of faster delivery starts with the supply chain","description":"It\u2019s tough to find anyone these days who doesn\u2019t shop online at least occasionally. Whether it\u2019s a quick Amazon restocking purchase or a splurge clothing order from a favorite retailer, the e-commerce experience has become nearly ubiquitous. New consumer research demonstrates just how common online shopping has become. According to the Walker Sands Future of […]","datePublished":"2016-06-23","dateModified":"2023-07-17","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/erin-jordan\/#Person","name":"Erin Jordan","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/erin-jordan\/","identifier":167,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/cc573714c182dc0161ad739d9bdb5ffe7c6622872c3b18c562929b1654b98cf7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/cc573714c182dc0161ad739d9bdb5ffe7c6622872c3b18c562929b1654b98cf7?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2016\/06\/Zz0xZTBiZWFiM2I1YWQ1NmM5ZDMzMjZlYzg2MzMwNTEwOQ.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2016\/06\/Zz0xZTBiZWFiM2I1YWQ1NmM5ZDMzMjZlYzg2MzMwNTEwOQ.png","height":370,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2016\/06\/23\/the-future-of-faster-delivery-starts-with-the-supply-chain\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/","name":"Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Commerce","http:\/\/www.wikidata.org\/entity\/Q26643"]},"COVID-19 and Business","CPG",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/e-commerce\/","name":"E-Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/E-commerce","http:\/\/www.wikidata.org\/entity\/Q484847"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/e-commerce-solution\/e-commerce-general\/","name":"E-Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/E-commerce","http:\/\/www.wikidata.org\/entity\/Q484847"]},"Future of Grocery Retail","Future of Supply Chain","Retail Trends, Data, News",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/sustainability-in-business\/","name":"Sustainability in Business","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Sustainable_business"]},"Wholesale Distribution"],"wordCount":670,"keywords":["COVID-19 Supply Chain","Digital Supply Chain","Future of Supply Chain","Supply Chain","Wholesale and Supply Chain"],"articleBody":"It\u2019s tough to find anyone these days who doesn\u2019t shop online at least occasionally. Whether it\u2019s a quick Amazon restocking purchase or a splurge clothing order from a favorite retailer, the e-commerce experience has become nearly ubiquitous.New consumer research demonstrates just how common online shopping has become. According to the Walker Sands Future of Retail 2016 report released this week, 98 percent of consumers have made a purchase on Amazon over the past year, and three-quarters have shopped on a brand\u2019s website. From a market penetration standpoint then, e-commerce has almost reached a saturation point.But that hardly means it\u2019s not growing. Over the past three years, the Future of Retail study has shown a drastic increase in the frequency of online purchases. Most strikingly, the number of consumers who shop online at least once a week has increased by 41 percent since 2014. Correspondingly, the number of people who shop online less than once a month has steadily declined.For retailers, then, the question becomes how to capture a larger share of dollars from those frequent shoppers. It appears the answer lies in the speed and ease of the supply chain.      What is supply chain: Definition, models, challenges                Supply chain is having an ongoing moment. Discover the trends, models, challenges, and requirements of modern supply and demand.      Growing consumer demand for fast deliveryThe third annual Future of Retail report demonstrates a continued trend toward consumers\u2019 heightened expectations for speedy delivery, easy returns and overall convenience in the online shopping experience.With nearly a third (31 percent) of consumers now shopping online at least once per week, the sheer number of goods going through the supply chain is at an all-time high. Not to mention the complicated nature of online shopping means retailers need to keep track of inventory online and in-store, deliver faster and create an easy return process, all while being as transparent as possible to the consumer.That leaves little room for error.The supply chain can be one of retailers\u2019 biggest headaches, but it also provides major opportunities as consumers shopping online more often are increasingly persuaded by the speed of the supply chain. While just 9 percent of consumers used same-day shipping in the past year, nearly half (49 percent) say it would make them more likely to shop online if it were offered more frequently.The most frequent shoppers have even higher expectations. The study findings show that consumers who shop online more than twice a week are twice as likely to be persuaded by same-day shipping as consumers who shop online only a few times a year (63 percent vs. 32 percent). Because these are the shoppers who are primarily driving e-commerce growth, it makes supply chain and logistics improvements critical for retailers.Retailers aim to improve fulfillmentIt\u2019s not like retailers don\u2019t understand the need for better fulfillment technology, systems and processes. Data from the Global Retail and Consumer Goods CEO Survey by PwC shows that retailers planned to spend 29 percent of their capital expenditures in 2015 on solutions such as transportation and logistics, delivery, order management, inventory management, inventory visibility, and returns management. So it\u2019s clear that retailers understand what\u2019s at stake here.At the same time, the same PwC study revealed that only 19 percent of CEOs at the top 250 retailers said they can fulfill omni-channel demand profitably, with the biggest challenges being transportation and logistics \u2013 specifically, shipping, delivery and returns. It makes sense then that 71 percent of the executives in that study cited omni-channel fulfillment as a top or high priority for future investment.As consumers shop online more frequently, their expectations for faster delivery understandable increase as well. And with drones promising one-hour delivery, retailers will come under even more logistics pressure in the years to come. This undeniable link between frequency and speed will makes the supply chain a critical area of investment for retailers.  The Industry Market Report for Retail lays out the roadmap for success. The question is: will you follow it or fall behind?"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2016","item":"https:\/\/www.the-future-of-commerce.com\/2016\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"06","item":"https:\/\/www.the-future-of-commerce.com\/2016\/\/06\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"23","item":"https:\/\/www.the-future-of-commerce.com\/2016\/\/06\/\/23\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"The future of faster delivery starts with the supply chain","item":"https:\/\/www.the-future-of-commerce.com\/2016\/06\/23\/the-future-of-faster-delivery-starts-with-the-supply-chain\/#breadcrumbitem"}]}]