[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2016\/07\/05\/in-store-experience-samsung\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2016\/07\/05\/in-store-experience-samsung\/","headline":"The traditional store is no more: How to capitalize on the in-store experience","name":"The traditional store is no more: How to capitalize on the in-store experience","description":"The dominance of e-commerce has changed what we expect from retailers, and the in-store experience must meld with online efforts.","datePublished":"2016-07-05","dateModified":"2022-07-13","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/ted-rubin\/#Person","name":"Ted Rubin","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/ted-rubin\/","identifier":120,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c668c8821df1a2ed296584c5b0b15e9cacfc7ce1ed2cdbd97351315123a748e7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c668c8821df1a2ed296584c5b0b15e9cacfc7ce1ed2cdbd97351315123a748e7?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2016\/07\/thumbnail-772b76d4606ef75dd5eed4c07b8d3b2b.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2016\/07\/thumbnail-772b76d4606ef75dd5eed4c07b8d3b2b.jpeg","height":370,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2016\/07\/05\/in-store-experience-samsung\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/","name":"Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Commerce","http:\/\/www.wikidata.org\/entity\/Q26643"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/customer-engagement-marketing\/","name":"Customer Engagement","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_engagement","http:\/\/www.wikidata.org\/entity\/Q5196451"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/customer-experience-general\/","name":"Customer Experience","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_experience","http:\/\/www.wikidata.org\/entity\/Q984142"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/e-commerce-solution\/e-commerce-general\/","name":"E-Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/E-commerce","http:\/\/www.wikidata.org\/entity\/Q484847"]},"Future of Grocery Retail","Retail Trends, Data, News",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/trends-commerce\/","name":"Trends","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Fad","http:\/\/www.wikidata.org\/entity\/Q787045"]}],"wordCount":751,"keywords":["Commerce","Commerce Trends","Customer Engagement","Experience Management","Retail","Retail Trends","Shopping","Trends"],"articleBody":"The dominance of e-commerce has changed what we expect from brick-and-mortar retail shopping when it comes to the in-store experience, to the point that some major brands are toying with saying goodbye to the old model altogether. Trying to match the convenience, selection, and clean navigation of e-commerce in a physical location is a tall order.You can walk through a big-box retailer all afternoon checking items off your shopping list, or you can visit the same retailer’s website, make a few clicks, and everything you need will arrive at your door within a few days \u2013 and usually for a better price.So the big question is, how do we make better use of all the physical retail space that used to be the core of consumer action?The answer just may be to stop selling, and start showing.The in-store experience: E-commerce, DTC, omnichannel meld with physical stores for a complete CXE-commerce has many advantages, but it’s not perfect.Reviews, product descriptions, and supplementary content can shape our perception of products we research online. Yet for big purchases, especially tech and clothing, most of us want to hold the thing in our hands or try it on before we break out our wallets.So what do we do when, for example, it’s time to upgrade to a new smartphone?Visit a brick-and-mortar storeDemo a few of the most appealing options we researched ahead of timeThen go online to shop for the best price and buy a new phoneThis pattern won’t be changing any time soon, so forward-thinking retailers are increasingly looking for ways to embrace it.      The future of shopping: Here we are now, entertain us                The future of shopping is entertainment. It's not enough to have an online storefront \u2013 brands must do more. Consumers today are looking for novel, immersive, and entertaining shopping experiences.      Introducing the UnstoreSamsung’s new flagship \u201cunstore\u201d in NYC is a great example of expanding the online experience with the in-store experience.It\u2019s a 40,000 square-foot building on valuable Manhattan real estate, where you can’t purchase a single product. Instead, the store is built to deliver the ultimate consumer experience. This includes virtual reality, common areas for people to relax in comfort, a theater-style setup with a wall of Samsung televisions and, of course, every new Samsung gadget that you could possibly wish to demo.If you’ve got a question, brand representatives are there to help, but they won’t be trying to corner you into a sale before you walk out the door.The idea is to provide consumers with an opportunity to learn about (and learn to love) the brand, without financial incentives clouding the picture on either side of the equation.It’s a bold move, and may be a sensible one, too. When all goes to plan, a positive consumer experience lays the foundation for a mutually beneficial long-term relationship. You might call the \u201cunstore\u201d one big advertisement, but even so, it’s much more enjoyable for the consumer than tuning out a YouTube ad for five seconds until the skip button appears.      Grocery retail reality: Omnichannel is here to stay                Grocery retail today is all about providing customers with personalized, omnichannel experiences. Consumer behavior has changed and grocers must adapt.      \u2026 and it’s not just about Millennials and Gen Z: All generations expect in-store experiences to mesh seamlessly with online\u00a0There’s no doubt that the unstore concept was developed in part with upcoming generations in mind, because they’ve grown up in a connected, digital world that has turned traditional marketing upside down.When we’re talking about these sorts of new marketing concepts, however, it’s easy to make the mistake of focusing only on younger generations, at the expense of everyone else. But everyone else is a mighty big group!We all want a convenient, low pressure, informative shopping experience, and just about every demographic has a healthy presence online.A positive consumer experience has broad appeal, and benefits across the board. The concept of brick-and-mortar retail is far from dead, it’s just evolving with the times. I’m excited to see where it goes next, because the long-term potential of a deeper, more personal connection between consumers and brands is huge.  Relationship status: Complicated.AI in e-commerce is critical, but obstacles around data privacy, talent, and integration are slowing adoption. Our powerhouse panel has the stats + strategies you’re looking for. Register HERE."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2016","item":"https:\/\/www.the-future-of-commerce.com\/2016\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"07","item":"https:\/\/www.the-future-of-commerce.com\/2016\/\/07\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"05","item":"https:\/\/www.the-future-of-commerce.com\/2016\/\/07\/\/05\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"The traditional store is no more: How to capitalize on the in-store experience","item":"https:\/\/www.the-future-of-commerce.com\/2016\/07\/05\/in-store-experience-samsung\/#breadcrumbitem"}]}]