[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2016\/09\/02\/internet-of-things-data\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2016\/09\/02\/internet-of-things-data\/","headline":"Internet Of Things: Where is all the data going?","name":"Internet Of Things: Where is all the data going?","description":"The Internet of Things (IoT) is no longer happening in a galaxy far, far away. It\u2019s happening right here, right now. It may be in your pocket, on your wrist, in your clothes \u2013 heck, it might even be\u00a0helping you drive your car. In fact,\u00a0IoT is moving so fast, we\u2019re actually on the third wave\u00a0, […]","datePublished":"2016-09-02","dateModified":"2024-10-30","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/tim-clark\/#Person","name":"Tim Clark","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/tim-clark\/","identifier":163,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/b6d2feb9089a1f4f5d1d487aed92857c1fe6a89802a1faac715204973c5511b7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b6d2feb9089a1f4f5d1d487aed92857c1fe6a89802a1faac715204973c5511b7?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2016\/09\/thumbnail-59bc286059d46d2ed404f3e6b6a200f9.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2016\/09\/thumbnail-59bc286059d46d2ed404f3e6b6a200f9.jpeg","height":300,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2016\/09\/02\/internet-of-things-data\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/","name":"Marketing","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Marketing","http:\/\/www.wikidata.org\/entity\/Q39809"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/marketing-general\/","name":"Marketing","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Marketing","http:\/\/www.wikidata.org\/entity\/Q39809"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/trends-commerce\/","name":"Trends","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Fad","http:\/\/www.wikidata.org\/entity\/Q787045"]}],"wordCount":603,"keywords":["Customer Engagement","IoT | Internet of Things","Marketing","Trends"],"articleBody":"The Internet of Things (IoT) is no longer happening in a galaxy far, far away. It\u2019s happening right here, right now. It may be in your pocket, on your wrist, in your clothes \u2013 heck, it might even be\u00a0helping you drive your car.In fact,\u00a0IoT is moving so fast, we\u2019re actually on the third wave\u00a0, according to a panel of experts who weighed in on the topic during a recent\u00a0episode of\u00a0Internet of Things with Game-Changers,\u00a0presented by\u00a0SAP.\u00a0However, a nagging question arises when it comes to this third IoT wave: What\u2019s going to happen to all the data that\u2019s being collected?Coping with IoT realityGray Scott, futurist and founder\/CEO of\u00a0Seriouswonder.com\u00a0believes questions remain around IoT data collection because technology is moving faster than we can cope with.\u201cThe main thing I\u2019m concerned with right now, is getting people to understand that the Internet of Things is already in their lives,\u201d said Scott. \u201cSo if you look around your house, either your television, refrigerator, or some of your appliances \u2013 they are probably already connected.\u201dAnd because IoT is now permeating our everyday lives, it must provide tangible results to consumers and businesses, according to JR Fuller of\u00a0HP Enterprises.\u201cIt can\u2019t just take our data and subject us to additional advertising, which is one of the ways that it pays for itself,\u201d said Fuller. \u201cIt has to provide something to us. It has to provide convenience.\u201dEvangelizing IoT convenienceThe conveniences of IoT, such as a refrigerator that breaks down and automatically alerts the manufacturer to send a repairman, needs to be evangelized during this critical time, said Ira Berk, Vice President of Digital Transformation Solutions, SAP. Making proper use of the massive amounts of data IoT generates also plays a critical role in evangelizing its benefits.\u201cThink about what happens when you start to mix and match different sources of information,\u201d said Berk. \u201cYou start to understand the data behind the world around you. In your house, car, environment, earth, public transportation, smart cities and factories. What questions can you ask that you wouldn\u2019t even imagine being able to ask before, because you can start to synthesize the information?\u201dGray Scott believes synthesizing different data sources \u201cis a continuum of everything,\u201d a great example being traffic in urban areas. Apps like Waze and Google Maps help drivers circumvent traffic.\u201cIt\u2019s a physical thing that can grab a hold of data and literally rearrange our lives by changing the direction you take your car in,\u201d said Scott. \u201cThis continuum is going to keep building on itself as we move forward into the future.\u201dLiving in a post-privacy worldWhile the general populace may not want to admit it, we are living in a post-privacy world. Anything put online is made public and everything that can be hacked, will. The question is what do we do with all of that data? Can we rise to a higher state of humanity and not just use data for advertising purposes, but to make our lives more convenient?\u201cI think we don\u2019t mind giving up some of our personal information if it benefits us,\u201d said JR Fuller. \u201cIt makes for a very interesting time, especially companies that can add value to bridge the gap and help enterprises achieve the benefit that we know are possible with IoT.\u201dInternet of Things with Game-Changers,\u00a0presented bySAP,\u00a0is\u00a0hosted by\u00a0Bonnie D. Graham. Listen to this broadcast in its entirety\u00a0here.This post originally appeared on Forbes SAPVoice and is republished here with permission."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2016","item":"https:\/\/www.the-future-of-commerce.com\/2016\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"09","item":"https:\/\/www.the-future-of-commerce.com\/2016\/\/09\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"02","item":"https:\/\/www.the-future-of-commerce.com\/2016\/\/09\/\/02\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Internet Of Things: Where is all the data going?","item":"https:\/\/www.the-future-of-commerce.com\/2016\/09\/02\/internet-of-things-data\/#breadcrumbitem"}]}]