[[{"@context":"http:\/\/schema.org","@type":"Answer","text":"Understanding the path called the consumer journey or customer journey involves understanding the shopping habits of your online target audience segments, determining how they find your website, understanding the behavior patterns as they shop, and analyzing the checkout and payment process.","name":"What is the customer or consumer journey? 3 phases to know","@id":"https:\/\/www.the-future-of-commerce.com\/2016\/09\/26\/definition-consumer-journey\/#Answer1"},{"@context":"http:\/\/schema.org","@type":"Answer","name":"What are consumer journeys or customer journeys?","text":"Think of them as simplified e-commerce personas. A standard set of marketing personas will cover a vast range of demographic and user types, focusing on things like where they live, their income, and more.","@id":"https:\/\/www.the-future-of-commerce.com\/2016\/09\/26\/definition-consumer-journey\/#Answer2"},{"@context":"http:\/\/schema.org","@type":"Answer","text":"By peering into analytics and traffic data, understanding existing visitor demographics, conducting user research, and testing, and engaging in real-world evaluation of your current website, you can paint a picture of real world user activity along your consumer journeys.","name":"The consumer journey is a long, winding, unending road","@id":"https:\/\/www.the-future-of-commerce.com\/2016\/09\/26\/definition-consumer-journey\/#Answer3"},{"@context":"http:\/\/schema.org","@type":"BlogPosting","name":"What is the customer or consumer journey? 3 phases to know","headline":"What is the customer or consumer journey? 3 phases to know","dateModified":"2022-12-07T17:32:00Z","datePublished":"2016-09-26T12:29:00Z","description":"The three phases of the consumer journey, defined. 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