[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2017\/01\/13\/what-is-cognitive-commerce\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2017\/01\/13\/what-is-cognitive-commerce\/","headline":"What is cognitive commerce: Definition, examples, benefits","name":"What is cognitive commerce: Definition, examples, benefits","description":"What does cognitive commerce mean? It means systems that learn. For commerce, it means learning about what everyone who visits your site wants.","datePublished":"2017-01-13","dateModified":"2022-02-10","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/jenn-vande-zande\/#Person","name":"Jenn Vande Zande","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/jenn-vande-zande\/","identifier":229,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ef76ed873963201b65acc65a3cb353caa294225a4e9a8427f011077842dd955c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ef76ed873963201b65acc65a3cb353caa294225a4e9a8427f011077842dd955c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2017\/01\/thumbnail-ebcc1a2cf899acc3cdf95330d6072db5.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2017\/01\/thumbnail-ebcc1a2cf899acc3cdf95330d6072db5.jpeg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2017\/01\/13\/what-is-cognitive-commerce\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/","name":"Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Commerce","http:\/\/www.wikidata.org\/entity\/Q26643"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/commerce-general\/","name":"Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Commerce","http:\/\/www.wikidata.org\/entity\/Q26643"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/customer-data\/","name":"Customer Data","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_data","http:\/\/www.wikidata.org\/entity\/Q56278300"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/customer-engagement-marketing\/","name":"Customer Engagement","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_engagement","http:\/\/www.wikidata.org\/entity\/Q5196451"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/customer-experience\/customer-experience-general\/","name":"Customer Experience","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_experience","http:\/\/www.wikidata.org\/entity\/Q984142"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/intelligent-enterprise\/","name":"Intelligent Enterprise","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Intelligent_enterprise","http:\/\/www.wikidata.org\/entity\/Q6044119"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/omnichannel-commerce\/","name":"Omnichannel Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Omnichannel"]},"Retail Trends, Data, News",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/trends-commerce\/","name":"Trends","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Fad","http:\/\/www.wikidata.org\/entity\/Q787045"]}],"wordCount":589,"keywords":["2017 Trends","Cognitive Commerce","Commerce","E-commerce","Omnichannel","Trends"],"articleBody":"Cognitive commerce is the next era in the future of commerce. But what is it? What will it mean to brands? We’ve got you covered.Imagine a world where offers come to you that you actually want, tailored to your specific interests, and customers come to a site and find exactly the products they are interested in, every time. Or what if prices optimized themselves, products sold through at higher rates, with lower stock outs and customer service was proactive, not reactive?Sounds like the standard goals for personalization and omnichannel commerce, but over the decades, these goals have remained elusive.Personalization rules have relied on fixed logic, based on point-in-time analysis that can only get down to aggregate segments, or on business processes that strain the capacity of human teams to keep up, as the adoption of e-commerce has climbed ever higher, driving faster velocities and wider varieties of data.What is cognitive commerce: DefinitionCognitive commerce is defined as: “Commerce relates to systems within a particular API on a website or other digital channel that learns what customers want, on an individual and aggregate level.”To this challenge, we\u2019re seeing the rise of a new generation of technology. In the history of computing, we started with technology that could count things \u2013 how many people, how many visits, etc. In many ways we are still there, even in the world of e-commerce.In some cases, based on the ability to count things, we have responded to the need for personalization with the second generation of computing, which is programmed based on a fixed set of rules.      Cognitive commerce in the digital world: Enhancing the customer journey                Engage and support your customers throughout their journey using cognitive commerce and watch your profits grow.      The third generation of computing is here: Example of cognitive commerceNow, we are entering a third generation of computing, based on cognitive computing.What does cognitive commerce mean? It means systems that learn.For commerce, it means learning about what everyone who visits your site wants, both in aggregate and at the individual level. And it\u2019s more than just drawing observations; with a cognitive solution, that knowledge can be both developed and applied in real time.A system that learns on its ownSo if two people come to the site and click on \u201cShirts,\u201d the first person would see a different list of items than the second person. Different colors, sizes, and types of shirts can be prioritized differently as well \u2013 all based on what has been explicitly shared by customers, what has been observed about each user, and what works for similar types of users in the aggregate.All without hard-wiring your personalization system, the system learns on its own and is enabled to act on what it learns. And that\u2019s just scratching the surface \u2013 cognitive can be overlaid onto any phase of your customer engagement strategy to improve customer satisfaction and drive higher business results.Sound futuristic? Well, it is to some extent. But the reality is that this capability is available now and has shown great results in real-world testing. The advantage could go to first-movers here. There\u2019s no telling how quickly this will be used more broadly, but we think it\u2019s a potentially disruptive capability that\u2019s already here to stay. Are you ready?  Every digital moment matters.Are you making the most of them?1,000 business leaders dish on how to stand out from the crowd with a great CX. Get the details\u00a0HERE.\u00a0"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2017","item":"https:\/\/www.the-future-of-commerce.com\/2017\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"01","item":"https:\/\/www.the-future-of-commerce.com\/2017\/\/01\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"13","item":"https:\/\/www.the-future-of-commerce.com\/2017\/\/01\/\/13\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"What is cognitive commerce: Definition, examples, benefits","item":"https:\/\/www.the-future-of-commerce.com\/2017\/01\/13\/what-is-cognitive-commerce\/#breadcrumbitem"}]}]