[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2017\/03\/04\/customer-engagement-unbuilt-magazine\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2017\/03\/04\/customer-engagement-unbuilt-magazine\/","headline":"Unbuilt magazine wants to shred heavy metal stereotypes","name":"Unbuilt magazine wants to shred heavy metal stereotypes","description":"While the oft-marginalized genre continues to head-bang its way through temporary fads and a mosh pit of other industry challenges, its \u201cstruggle\u201d to remain relevant is a fallacy\u00a0and serves as a stark reminder that it pays to question the status quo, especially when\u00a0backed by real data. In a similar vein, the new bi-annual lifestyle culture […]","datePublished":"2017-03-04","dateModified":"2023-02-09","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/tim-clark\/#Person","name":"Tim Clark","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/tim-clark\/","identifier":163,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/b6d2feb9089a1f4f5d1d487aed92857c1fe6a89802a1faac715204973c5511b7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b6d2feb9089a1f4f5d1d487aed92857c1fe6a89802a1faac715204973c5511b7?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2017\/03\/thumbnail-c2764f19ff6ee1e599f16356d97d81a0.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2017\/03\/thumbnail-c2764f19ff6ee1e599f16356d97d81a0.jpeg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2017\/03\/04\/customer-engagement-unbuilt-magazine\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/","name":"Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Commerce","http:\/\/www.wikidata.org\/entity\/Q26643"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/marketing\/customer-engagement-marketing\/","name":"Customer Engagement","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Customer_engagement","http:\/\/www.wikidata.org\/entity\/Q5196451"]}],"wordCount":615,"articleBody":"While the oft-marginalized genre continues to head-bang its way through temporary fads and a mosh pit of other industry challenges, its \u201cstruggle\u201d to remain relevant is a fallacy\u00a0and serves as a stark reminder that it pays to question the status quo, especially when\u00a0backed by real data.In a similar vein, the new bi-annual lifestyle culture magazine\u00a0Unbuilt\u00a0hopes to challenge the status quo of the publishing world (print only and sponsor free at the moment) and perhaps shred a few heavy metal stereotypes along the way.Alex Skolnick of metal band Testament (right) interviews celebrity chef Chris Santos for Unbuilt Magazine.Created by\u00a0publisher Tom Bejgrowicz (formerly of Capitol Records) alongside respected heavy metal musicians Randy Blythe (Lamb of God), Alex Skolnick (Testament), and Alissa White-Gluz (Arch Enemy), Unbuilt gives these prominent musicians an outlet to flex their creative muscles, way beyond the boundaries of what they\u2019re known for.In turn, publisher Tom Bejgrowicz hopes readers see their favorite artists in a new light and connect with the magazine on a more tangible level.\u201cI\u2019d love for our readers to open themselves to the new ideas presented in Unbuilt,\u201d says Bejgrowicz. \u201cSit on the couch at night and flip through it. Let it breathe. Smell the ink.\u201dLimited to\u00a01,250 copies worldwide, Issue 02 of Unbuilt features an interview with celebrity\u00a0Chef Chris Santos\u00a0(Chopped\u00a0TV Series, Beauty & Essex) who I had the opportunity to catch up with regarding his participation and interest in the magazine.\u201cThe publication speaks to the other interests of the creators and a lot of it is artistic based,\u201d said Santos, a self-proclaimed metal head. \u201cIt\u2019s not just about metal; it\u2019s a unique variety of people, places and things. It\u2019s very counter-intuitive to start something like this in the digital age. And I think it\u2019s cool to get out of your comfort zone and start something that might not make a lot of sense.\u201dSantos said that even though he used to spend most of his time in the kitchen for a majority of his career, he acts as more of a restaurant manager these days, the result of his expanding empire.\u201cI have great sous chefs I still collaborate with daily, I am still heavily involved in all the menu direction and we still do a lot of tastings together,\u201d said Santos. \u201cBut those days of me walking into the kitchen at 11 a.m. and cooking all day is a thing of the past, unfortunately.\u201dWith his fifth restaurant opening on the horizon in Los Angeles, Santos said the travel and logistics involved with maintaining quality operations can sometimes be frustrating but ultimately boils down to the nature of the business and where he\u2019s at in his career and business ventures.\u201cIn many ways it\u2019s been a lot of fun adjusting to this learning curve,\u201d said Santos. \u201cI\u2019ve never had to think about things like covering 1,000 employees with insurance.\u201dIf that weren\u2019t enough, Santos started his own heavy metal label with\u00a0Brian Slagel, has a line of sauces on the way, a new cookbook and yes, even more restaurants planned to open all over the U.S. over the next few years. The secret to Santos\u2019 success? Staying true to himself.\u201cThe food that\u2019s on my menu is what I like to eat,\u201d said Santos. \u201cI used to cook for other people and in a much different way to a moderate level of success. Once I stopped doing that and started cooking for myself, everything blew wide open.\u201d  Modern business, meet revenue:\u2013 End-to-end connected data\u2013 Engage quickly with a great CX\u2013 Sell anytime, anywhereGet going TODAY."},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2017","item":"https:\/\/www.the-future-of-commerce.com\/2017\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"03","item":"https:\/\/www.the-future-of-commerce.com\/2017\/\/03\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"04","item":"https:\/\/www.the-future-of-commerce.com\/2017\/\/03\/\/04\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Unbuilt magazine wants to shred heavy metal stereotypes","item":"https:\/\/www.the-future-of-commerce.com\/2017\/03\/04\/customer-engagement-unbuilt-magazine\/#breadcrumbitem"}]}]