[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2017\/03\/08\/4-ways-to-disrupt-your-own-business\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2017\/03\/08\/4-ways-to-disrupt-your-own-business\/","headline":"3 ways to disrupt business (and how to spot the opportunities it presents)","name":"3 ways to disrupt business (and how to spot the opportunities it presents)","description":"If you disrupt business as usual, the opportunities can be immense. But it\u2019s not always easy to spot them. At SAP Hybris Live, we found out how businesses with an eye on the future are looking at how to use disruptive thinking to discover new ways of doing things. Think about what your business really […]","datePublished":"2017-03-08","dateModified":"2020-11-17","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/dan-stevens\/#Person","name":"Dan Stevens","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/dan-stevens\/","identifier":208,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/a80fa19c51af94fe710a8086643d06d72dd4df6998101b5a6aca7c717e2fcdf0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a80fa19c51af94fe710a8086643d06d72dd4df6998101b5a6aca7c717e2fcdf0?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2017\/03\/disrupt-business.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2017\/03\/disrupt-business.jpg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2017\/03\/08\/4-ways-to-disrupt-your-own-business\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/b2b\/","name":"B2B Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/B2B_e-commerce"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/","name":"Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Commerce","http:\/\/www.wikidata.org\/entity\/Q26643"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/omnichannel-commerce\/","name":"Omnichannel Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Omnichannel"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/trends-commerce\/","name":"Trends","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Fad","http:\/\/www.wikidata.org\/entity\/Q787045"]}],"wordCount":425,"articleBody":"If you disrupt business as usual, the opportunities can be immense. But it\u2019s not always easy to spot them. At SAP Hybris Live, we found out how businesses with an eye on the future are looking at how to use disruptive thinking to discover new ways of doing things.Think about what your business really does \u2013 it may not be what you make or sellHershey’s makes chocolate, right? True, but Hershey doesn\u2019t think of itself as a confectionary company. Carlos Amesquita, Hershey\u2019s chief information officer, quotes the company\u2019s former CEO as saying \u201cHershey is a knowledge company that happens to make chocolate.\u201d So it thinks of itself as a data-driven outfit that uses its depth of knowledge to sell a product.Mars, also best known for its confectionery, actually derives 50 per cent of its revenue from services. Asif Beg, the firm\u2019s digital enterprise director, says that this is a huge opportunity. \u201cServicing is the way to get to the customer. This is the next disruptor for us.\u201d For Mars, the fact that it spends so much time with customers offers a chance to talk to them and understand them better.As the retail environment changes, where are the opportunities if you disrupt business?If your customers aren\u2019t visiting physical stores, and that\u2019s where you sell your products, how are you going to sell? There is no easy answer to this but there\u2019s a lot of opportunity, reckons Carlos Amesquita. \u201cHow does the tech revolution translate into impulse buying? If you don\u2019t have checkouts, what happens to impulse buys? And what are the right models, when physical doesn\u2019t exist, to do that? Whoever figures that out will win. It\u2019s a fundamental disruptor.\u201dGet your product to customers and let them help you make it betterFor Julie Collins, global head of digital at Alcon, which develops sight improvement technology , getting a product out there is more important than getting a perfect product out there.\u201cA customer can\u2019t react to something that\u2019s locked up inside your company\u2019s four walls,\u201d she says. \u201cCheryl Sandberg says \u2018done is better than perfect.\u2019 We work toward a minimum viable product that\u2019s safe, legal and compliant and then get it to the customer to help them help us improve it. Millennials want to play with things, and that\u2019s a powerful tool.\u201dDon\u2019t miss out on all the great panels, insights and thought leadership from SAP Hybris LIVE: Digital Summit 2017! Binge-watch the replays now!"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2017","item":"https:\/\/www.the-future-of-commerce.com\/2017\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"03","item":"https:\/\/www.the-future-of-commerce.com\/2017\/\/03\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"08","item":"https:\/\/www.the-future-of-commerce.com\/2017\/\/03\/\/08\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"3 ways to disrupt business (and how to spot the opportunities it presents)","item":"https:\/\/www.the-future-of-commerce.com\/2017\/03\/08\/4-ways-to-disrupt-your-own-business\/#breadcrumbitem"}]}]