[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2017\/03\/08\/why-you-should-start-acting-like-a-start-up\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2017\/03\/08\/why-you-should-start-acting-like-a-start-up\/","headline":"Want to survive digital disruption: Start acting like a start-up","name":"Want to survive digital disruption: Start acting like a start-up","description":"Want to survive the digital disruption? Start acting like a start-up - lean, nimble, and quick-witted, focused on innovation. ","datePublished":"2017-03-08","dateModified":"2021-09-07","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/dan-stevens\/#Person","name":"Dan Stevens","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/dan-stevens\/","identifier":208,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/a80fa19c51af94fe710a8086643d06d72dd4df6998101b5a6aca7c717e2fcdf0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a80fa19c51af94fe710a8086643d06d72dd4df6998101b5a6aca7c717e2fcdf0?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2017\/03\/thumbnail-a47769b37aebe949d0ec3a47a94da5d3.jpeg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2017\/03\/thumbnail-a47769b37aebe949d0ec3a47a94da5d3.jpeg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2017\/03\/08\/why-you-should-start-acting-like-a-start-up\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/","name":"Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Commerce","http:\/\/www.wikidata.org\/entity\/Q26643"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/trends-commerce\/","name":"Trends","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Fad","http:\/\/www.wikidata.org\/entity\/Q787045"]}],"wordCount":509,"articleBody":"Everyone\u2019s talking about start-up culture. Lots of businesses would, undoubtedly, like to be seen as acting like a start-up \u2013 lean, nimble and quick-witted sound much better than bloated, ungainly and slow. At SAP Hybris LIVE: Digital Summit 2017, we heard how one global retailer did much more than adopt a veneer of start-up culture. They started to act like one.And the result? How about the introduction of a one-hour delivery service in partnership with Uber\u2019s latest venture in just 60 days? That\u2019s 60 days from initial proposal to the first customer getting their goods delivered. Successfully, too. That\u2019s what sunglasses retailer Maui Jim achieved by acting like a start-up.Jimmy Liddar, director of global business development at SAP Hybris, takes up the story. \u201cUber created Uber Rush after it analysed the amount of trunk space in the cars its driver use and realised it had more space than the entire Fed-Ex network. Rush is its on-demand delivery service, and Maui Jim is the first to use it.\u201dThe benefits of an on-demand delivery service are easy to understand, and for Maui Jim it worked perfectly for its discerning customer. A customer orders a pair of its $250 sunglasses and an hour later they turn up, wherever the customer is. It\u2019s bespoke delivery for a high-end product. But it\u2019s the way they went about it that\u2019s really intriguing.\u201cThere\u2019s a lot of innovation and a start-up mentality at Maui Jim,\u201d says Jimmy Liddar. \u201cWhen we suggested the 60-day idea it really grabbed them and their execs. They got a mini-innovation team together really quickly and used consolidate payday loans to start their business.\u201dThere is, of course, a lot more to getting a one-hour delivery service launched than putting sunglasses in cars. Packaging and potential branding changes were just two of many, many considerations that needed dealing with, but a flexible attitude and a willingness to try things out meant nothing was insurmountable.\u201cThis is thinking about tomorrow and what the next generation of consumers wants,\u201d says Jimmy. \u201cThat means the company that thinks like this will be relevant in the future \u2013 it\u2019s relevant to shoppers who want one-hour delivery.\u201dAnd, interestingly, It\u2019s not all about online. Maui Jim\u2019s long-term plan (because it\u2019s all very well to think like a start-up when you want to get things done but that shouldn\u2019t mean not thinking about what happens next) is to direct customers back to stores. Getting them into stores makes delivery easier and means customers are directly exposed to the product, rather than only ever seeing it online.It also means that they build a relationship with their customers, one that will see customers staying with Maui Jim for years, possibly into old age and prescription lenses. Acting like a start-up is about more than what\u2019s just about to happen. It\u2019s about planning for the future, too.  What happens in Vegas …\u00a0creates connections + drives results.Join hundreds of customer experience experts at CX Connect Oct. 6-8. 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