[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.the-future-of-commerce.com\/2017\/03\/10\/innovation-hybris-labs-retail-b2b-videos\/#BlogPosting","mainEntityOfPage":"https:\/\/www.the-future-of-commerce.com\/2017\/03\/10\/innovation-hybris-labs-retail-b2b-videos\/","headline":"Innovation: Watch the future unfold at SAP Hybris Labs","name":"Innovation: Watch the future unfold at SAP Hybris Labs","description":"The word \"innovation\" may be over-used, but the team at SAP Hybris Labs is making good on its promise for B2B and B2C.","datePublished":"2017-03-10","dateModified":"2021-12-02","author":{"@type":"Person","@id":"https:\/\/www.the-future-of-commerce.com\/contributor\/tim-clark\/#Person","name":"Tim Clark","url":"https:\/\/www.the-future-of-commerce.com\/contributor\/tim-clark\/","identifier":163,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/b6d2feb9089a1f4f5d1d487aed92857c1fe6a89802a1faac715204973c5511b7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b6d2feb9089a1f4f5d1d487aed92857c1fe6a89802a1faac715204973c5511b7?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"The Future of Commerce","logo":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2023\/01\/logo-foc-schema-app-1.png","width":172,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2017\/03\/hybris_labs.jpg","url":"https:\/\/www.the-future-of-commerce.com\/wp-content\/uploads\/2017\/03\/hybris_labs.jpg","height":375,"width":1200},"url":"https:\/\/www.the-future-of-commerce.com\/2017\/03\/10\/innovation-hybris-labs-retail-b2b-videos\/","about":[{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/b2b\/","name":"B2B Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/B2B_e-commerce"]},"B2C Commerce",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/","name":"Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Commerce","http:\/\/www.wikidata.org\/entity\/Q26643"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/e-commerce\/","name":"E-Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/E-commerce","http:\/\/www.wikidata.org\/entity\/Q484847"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/e-commerce-solution\/e-commerce-general\/","name":"E-Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/E-commerce","http:\/\/www.wikidata.org\/entity\/Q484847"]},{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/omnichannel-commerce\/","name":"Omnichannel Commerce","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Omnichannel"]},"Retail Trends, Data, News",{"@type":"Thing","@id":"https:\/\/www.the-future-of-commerce.com\/commerce\/trends-commerce\/","name":"Trends","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Fad","http:\/\/www.wikidata.org\/entity\/Q787045"]}],"wordCount":512,"keywords":["Future of Business","Future of Commerce","SAP Hybris"],"articleBody":"Like so many other tech buzzwords, \u201cinnovation\u201d is ripe for ridicule. Overused and abused, it pretty much describes what every Silicon Valley start-up and stalwart is pushing. So what happens when you actually come across something innovative in the tech space? How do you describe it? Cool? Simple? Useful?These thoughts came crashing down on me during a recent tour of SAP Hybris Labs, located in the heart of Munich. I\u2019ve written about the mad genius of SAP Hybris Labs before \u2013 their\u00a0smart beer shelf\u00a0and\u00a0bullseye demos\u00a0always create a stir \u2013 but now that I\u2019ve experienced the full monty, so to speak, I can\u2019t help but think that it\u2019s only a matter of time before retailers, manufacturers and anyone else that sells stuff is going to be all over Hybris Labs\u2019\u00a0innovation\u00a0(there, I said it) like flies to a rib-roast.Let\u2019s \u201cwine\u201d about IoTFirst stop on the tour is the aforementioned \u201csmart shelf\u201d but this time, the libation is wine. It\u2019s a great use case for Internet of Things (IoT) and for retailers like\u00a0Total Wine\u00a0and BASF who are using this\u00a0innovation\u00a0(darn, said it again!) in the real world. Uncork the video below to learn more.Funky retailAs another great IoT use case, \u201cFunky Retail\u201d allows shoppers to learn more about products with a video component and in turn, retailers can better understand buying behavior. Here\u2019s how it works: When shoppers pick up a product, a corresponding video plays with more details. On the back end, retailers can see how long shoppers hold a particular product or how long they stand in front of a showcase. Based on the data, one can figure out why a particular product might not be selling even if shopper interaction is robust.No room for showroomingDepending on who you ask,\u00a0showrooming\u00a0can either be a blessing or curse for retailers. In an attempt to make this shopping behavior more productive, the team created \u201cInfinite Cart,\u201d which allows shoppers to use a small, in-store device to scan products they are interested in. The anonymous data gives retailers an idea of products being scanned and shoppers get to take home a list of products they liked, to share with others for their thoughts, do more research and purchase. There\u2019s a great B2B angle here too for professional buyers of clothing and other retail accessories. Sizes, colors and product types become much easier to scan and order.RFID-powered changing roomThis changing room prototype is designed to help make the shopping experience easier. Another objective was to demonstrate the possibilities of combining innovative ideas with SAP Hybris software by adding new features like customer loyalty card detection on customer opt-in and transfer of products currently in changing room to customers shopping cart on mobile device via QR code. Try on the demo below.  Every digital moment matters.Are you making the most of them?1,000 business leaders dish on how to stand out from the crowd with a great CX. Get the details\u00a0HERE.\u00a0"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"2017","item":"https:\/\/www.the-future-of-commerce.com\/2017\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"03","item":"https:\/\/www.the-future-of-commerce.com\/2017\/\/03\/#breadcrumbitem"},{"@type":"ListItem","position":3,"name":"10","item":"https:\/\/www.the-future-of-commerce.com\/2017\/\/03\/\/10\/#breadcrumbitem"},{"@type":"ListItem","position":4,"name":"Innovation: Watch the future unfold at SAP Hybris Labs","item":"https:\/\/www.the-future-of-commerce.com\/2017\/03\/10\/innovation-hybris-labs-retail-b2b-videos\/#breadcrumbitem"}]}]